For this week’s Techmap Podcast I talked to Mev Bertrand, Head of Research for consumer neuroscience agency Neuro-Insight.
Mev spoke at the Techmap meetup in London this October about the use of Steady State Topography – a patented biometric test that measures the brain’s response to stimulus – and how they use this technique to improve advertising effectiveness. It’s a fascinating area of market research and one that complements more traditional quant and qual studies.
You can listen to the show here:
Links Mentioned in the Show:
If you would like to see Mev’s presentation, including the two video case studies click here.
You can find examples of research from Neuro-Insigh such as the studies Mev mentions for Twitter and Ocean Outdoor here too.
Connect with Mev:
You can find Mev on Linkedin here.
Follow Neuro-Insight on Twitter here.