You will often find us banging the drum about adding speaking opportunities to a brand communications mix.
In fact we’ve been organising speaking slots for our clients for years – notably with big brands in the technology sector, but it works in other fields too. By speaking at conferences and events our clients have the opportunity to address audiences who are, or should be, interested in what they have to say.
Last night I took some of my own tonic and spoke at an event in London called #CitirixIgnite. That’s me in the photo above courtesy of Benjamin Ellis, one of the other speakers. It was very small event. I would say there were around 30 attendees in total.
The focus was all about productivity and I shared some of the tools we use at Klaxon to keep our b2b marketing agency moving. It’s not typically the type of event I would aim to speak at, or the main message I would want to deliver either. But actually it was very valuable.
1. The small audience enabled me to more easily build rapport before and during my talk. This helped with the delivery and with any ‘pre-match nerves’.
2. I had enough time to network properly before and after I had spoken. I met a handful of very interesting people who will now be added to our social CRM tool. With careful follow-up and nurturing I hope to turn them into sales leads.
3. I practiced my speaking skills to a small and friendly crowd, keeping my hand in for when the big stage beckons (hint hint TED).
A large part of our speaking opportunity service is geared towards finding the right speaking opportunities for our clients. Very often we will use size of event and audience as a measure of potential value. From now on we will think carefully about whether size matters. As the saying goes, it’s not the size of the ship, it’s the motion in the ocean… (I can apply that to speaking opportunities right?!).
Let me know about your latest speaking gig. How did it go, what did you learn, would you do anything differently?