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Slides from B2B Marketing’s The Evidence

Last week I presented at B2B Marketing magazine’s conference The Evidence.

I was asked to talk about the skills b2b marketers needed to be effective in 2014 and beyond, so we created the effective marketer kit. A bit like a model airplane kit from Airfix, but for this time for building a marketer.

Anyway you can see below our slides with annotations so you can follow the narrative. Let me know in the comments below if you have any feedback.

  • Pritesh Patel

    Great deck Andy.

    Glad Measurement was at the top. Interesting how you put Partnerships so high up also. I agree in the sense that in B2B, there is a lot to gain from partnership from an SEO perspective too.

    See, in B2B, we’re not dealing with webmasters, we’re dealing with other marketing managers and commercial directors within supply chains. A solid relationship with other marketers within the supply chain is just as valuable.

    • Andy Bargery

      Thanks Pritesh. I enjoyed pulling it together, it really got the grey cells fired up.

      I’m a big believer in partnerships as a route to stretching limited budgets but also being creative in the routes / channels to market. A recent partnership we have struck up with another agency has led to lots of interesting conversations and now closed business too. Without this joined up approach we wouldn’t even have been on the client’s long list.