Last week I presented at B2B Marketing magazine’s conference The Evidence.
I was asked to talk about the skills b2b marketers needed to be effective in 2014 and beyond, so we created the effective marketer kit. A bit like a model airplane kit from Airfix, but for this time for building a marketer.
Anyway you can see below our slides with annotations so you can follow the narrative. Let me know in the comments below if you have any feedback.