PR 2.0 Seminar

PR 2.0 – is your communication online, on-message? was the title of the Chartered Institute of Public Relations’ Marketing Communications Group’s latest seminar, held on 26th November 2008.

The perils and opportunities for PR professionals are many – with social media such as Facebook, blogs, video and audio clips but most PR practitioners lay way behind, it emerged.  A show of hands revealed that less than 20% of the audience of PR professionals was up to speed digitally.

The key message from Kevin Murray, Chairman of Bell Pottinger, Matthew McKay, Head of Public Relations for BioMed Central and Tim Rowell, Digital Publisher of the Telegraph Media Group was that the internet has changed fundamentally the way PR people work.  As Kevin Murray put it, he had a ‘Copernicus’ moment when he realised that the world of media had changed.

Matt McKay, a seasoned practitioner in digital media, showed that digital techniques are not difficult to use and are not necessarily that costly – but they require trust.  A blogger is not a journalist but will need to trust you.  Don’t forget, Matt said, that anything you post on a blog or forum will be there forever so be careful.

As to journalists themselves, they are now bombarded with messages both off and online.  Tim Rowell explained that the Telegraph had shifted from analogue to digital since 2006 and is now a totally digital 24/7 news operation.  Its new integrated newsroom is the largest digital space in Europe.  Editors, picture editors, news and feature teams update the website constantly.  Good planning and the knowledge of what the journalists require are essential and the implication for PRs is more opportunity for adding a wide range of material, including video clips – but PRs must act quickly.

All in all, the seminar was a great success and will be followed by further events in 2009, which will be posted on the CIPR’s website.

Guest post written by Marianne Malone and Eugene Bacot from the CIPR’s Marcoms Group Committee.

  • http://colonnews.com Roxanne

    Nice post. I like the idea of PR seminar. What’s 2.0 all about?

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    I agree with Andy Warhol. Social networking site are very useful for PR people. And this article is most sutiable for journalists.

  • http://thewatchdealer.biz/ Andy Warhol

    i agree this is quite useful to the journalists as they can make good decissions as well.

  • http://picapage.com Diet

    Please let me know about the forth coming seminars…

  • http://www.myacaiberrysite.com/ Michel

    Social media promotions helps a lot in gaining good credibility and reputation. I need to go through the post again to understand it properly.

  • http://mortgage-unraveled.blogspot.com/ Mortgage

    Seminars like that are crap. I`ve been to a few and havent gotten anything out of it.

  • http://fat-story.blogspot.com/ Diet

    No sure what to tell you. I`ve been to like a million seminars, and it varies how much you get out of the.. Some of them are great, some of them not so much..

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    I have never gotten much out of seminars, is it really worth it?

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    Have you some web where it finds a summary of the ” PR 2.0 Seminar “?

    Thank you

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    Sounds like a great seminar, thanks for filling us in.

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    Do people really get benefited with these seminar? I don’t think so.

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    Looks cool enough.

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    i agree this is quite useful to the journalists as they can make good decissions as well. PR is huge and as we continue over time it will only grow larger.

  • http://popdirt.com JC

    I’d dispute the bolded part a bit, as several blogs, especially those not hosted by wordpress, blogspot, etc. disappear because of costs or lack of interest…

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    I have worked more than a year trying my blog was ranked by Google. My blog has its own shop and I’m tired of trying it be visible in searches engines.

    Before get into this type of adventure think about it, or you have a very unique content or you’ll have to think outside the box. In the guru assassin review is written a report about this same. If you haven’t got traffic you aren’t going to success with it.


  • http://hearingaidguide.net/ Jillian

    As this is useful to the journalists as they can make good decissions as well. So we need some steps to be taken care of in order to reduce this to some extent.

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    PR is huge and as we continue over time it will only grow larger. The internet connects us all and as a result PR has never been so important. Not only does PR help brand and build your business but it also will help you in search engines believe it or not.

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    Thats good. A seminar to get PR’s online and I like the name PR 2.0.

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    How many people gathered to the seminar? I think a lot. I wish if I could be present at the seminar.