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Next Generation Research Conference 2014

We produced the Next Generation Research conference which ran in London last week.

Next Generation Research panel session

It was a really interesting look at the impact of technology on market research and what this means for insights teams at brands an in agency. I would say it was “really interesting” since I organised the speaker line-up, but also the feedback we’ve received so far has been great.

We covered the following topics at the conference:

> What the digitisation of insight means to market research professionals
> Big Data
> Fusing data from different sources to create insight
> Using online communities
> Neuromarketing
> Mobile market research
> Storytelling

We also had two new session formats to explore the next generation of market research…

> Start-up Ignite: six technology start-ups told us how they planed to revolutionise market research

> Meet the Rising Stars of Market Research: five young research professionals introduced their ideas for how the market research industry needed to evolve.

You can read a solid write-up of the key themes from our keynote speaker Edward Appleton here. You can also see our photographs from the event on flickr here.

The conference was produced for and ran by our client Warc, publishers of Admap. To find out more about Warc’s future conferences click here.

If you work in advertising, brand marketing, market research or media, you really need to be taking advantage of the huge resources available at Warc.com.