Is Linkedin the Ultimate Business Social Network?

Linkedin business social networking guideLinkedIn now boasts a phenomenal 200 million members from more than 200 countries. It is one of the most widely used business social networks. But is it any use for b2b marketers, other than those looking for a career change?

Can you:

  • build a brand
  • generate sales leads
  • nurture leads
  • use Linkedin as one of your R+D and new product development tools.


Does this make Linkedin the ultimate business social network? Probably. But what are the other options? Xing, Viadeo, Ushi? Only if you want to build country specific networks in Germany, France and China respectively.

If you want to find out how to use Linkedin in your B2B social media marketing, purchase B2B Marketing Magazine’s Linkedin Best Practice Guide.

It costs just £99 to buy, or for a copy courtesy of Klaxon, tell us about your experiences of using Linkedin in the comments below. Simply add your name and company name too and we’ll pick a lucky winner in due course.

I’m proud to say I have contributed one of the chapters to this guide, along with a handful of bright sparks working in the digital and social media world: Duncan Chapple from Lighthouse AR, Rachel Clarke from Momentum, Mark Fones from Wyatt International, Maya Grinberg from Wildfire and Beth Nash from Smart Monkey Marketing.

Nice to be in such fine company.


  • Helen Wright

    I have a linkedin account. You are right Linkedin is a great business social network.