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How to Sell to C’Suite Execs

This is a question we hear a lot. How do we sell, or market to, people at the top level of an organisation?

Networking expert Andy Lopata interviews Phil Jones, Country Head & Deputy Managing-Director, Brother UK in the short video below. Phil reveals some interesting insights about how to approach a senior decision maker from a large organisation.

Worth taking a look at Phil’s blog too for more great ideas about marketing and sales.