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How Happy Are Your Customers?

If you don’t know the answer, it’s about time you did.

Not only are your existing customers keeping your business alive, they are also likely to be a good source of new revenue too. There’s a well known stat from Bain & Co that it’s 6-7 times more expensive to acquire a new client than to retain a current one.

There’s a blog post on Big Girl Branding about keeping hold of customers that’s worth a quick read.

With this in mind it’s important you measure your customers’ happiness. We do this regularly through ongoing ad-hoc feedback and we also introduced over a year ago a twice yearly satisfaction survey. Our stance is that of fearless listening which so far has not been as painful as it sounds.

The results of our latest survey are now in and we’re delighted with the results, a sample of which you can see here (the higher the percentage score the better):

Klaxon delivers quality work, on time and with clear communications:

Average: 90%

Klaxon understands the market place and offers appropriate ideas and counsel:

Average: 87%

Klaxon provides creative ideas and solutions:

Average: 85%

How happy would you be recommending Klaxon?

Average 85%

How happy are your customers?

Image copyright Granit Chartered Architects and Joe Clark Photography
  • http://nagehobbyfunsite.wordpress.com nage

    If my costumers were happy they will comeback.If they comeback sales will increase.Well its just a beginning of progress.It is important to offer the best to our clients.

  • http://www.rledesign.com.au Anonymous

    100% Satisfaction guarantee. Customers are the most import part of my business as one job usually gets you the next one from there word of mouth.

  • http://www.modernequipmenthelp.com/ iqbaal

    Customer satisfaction pretty much defines how effective your products are as well as how much you can grow your company. Through feedback forms you can properly analyze how satisfied your customers are. It will also be help future marketing strategies to put options on how your customer found out about your product. Thank you for the post

  • http://www.spectanet.com/ spectanet

    here you should always see to it that you will make them happy. If your customer are satisfied and happy with you i guess you will get a long term career with them.

  • http://www.compranoexterior.com.br/blog Fabricio

    A happy consumer is more effective than thousands of dollars in advertising, I always try to make my customer feel special and important to the business that is the most important.

  • http://www.mitprof.com John Ernest

    Customer satisfaction pretty much defines how effective your products are as well as how much you can grow your company. Through feedback forms you can properly analyze how satisfied your customers are. It will also be help future marketing strategies to put options on how your customer found out about your product. Thank you for the post

  • http://www.m-t-d.co.uk/blog Sean McPheat

    Pareto’s Law comes into play with keeping existing customers happy because if you look closely, I bet your top 20% of your clients make you 80% of your turnover.

    Check it out, it’s normally the case!

    Sean

  • https://apps.facebook.com/pollpursuit Karen Dyosa

    Your customer is your main goal here, you should always see to it that you will make them happy. If your customer are satisfied and happy with you i guess you will get a long term career with them

  • http://www.couponscodes.co.in/ jogendersingh

    yes i aggre by Marya Soleman said.

  • http://www.lockertek.co.uk Amy Shaw

    I havent had a chance to look at the Girll Branding site yet but it sounds interesting. We try so hard to keep customers but it’s difficult to gauge how they are feeling about your service

  • http://www.carrentingsolutions.com/ Marya Soleman

    if you give an affordable rate and the quality of your product is good, they will always be happy.

  • http://bigrealestatedirectory.com Michael

    I have just visit Big Girl Branding site and found something very good. Thanks for sharing…