Content marketing is a truly hot topic in b2b marketing right now. Consumer marketing too as it happens.
But for all the noise you hear about successful content marketing campaigns, there will be hundreds of less successful and failing campaigns too. This simple deck from Moz spells out the five myths for why content marketing fails and what you can do about it.
It’s well worth a flick through if you are following a content marketing path right now.
For me the biggest lesson marketers should learn is about time. Content marketing cannot simply be switched on and success will come overnight. With the huge volumes of content poured out by marketers every day, you have to think creatively and plan for a consistent approach to get your voice heard above the din…