Content Based Marketing

I’m a member of the B2B Technology Marketing Community on Linkedin and came across this excellent slide deck from group founder Holger Schulze. This one’s well worth a moment of your time if you are interested in content based marketing – which it seems an increasing number of B2B marketers are.

This is evidenced in some of Holger’s findings:

  • 71% of respondents are doing more content based marketing than the year before (2% are doing less)
  • 62% of respondents are using content strategies for generating leads
  • 10% – 30% is the average budget share taken by content marketing

Take a look through the slides to learn more about the types of content and which channels are proving to be most effective and where the ownership tends to lie within marketing organisations.

  • http://www.ontimesharetips.com Jaya Lakshmi

    The purpose of the information shared is not to push the features and benefits of your own products or services, but to inform your customers and prospects about key industry issues, trends and exciting announcements. It’s a way to engage them with education and points of reference that strengthen the need for what you offer.

  • http://www.industridraperier.se/produkter/maxibell/index.php Petter Nilsson

    Yes, the biggest challenge is to create quality content that your specific target group want to read. As with any other marketing strategy it all comes down to how well you know your business and audience.

    This was a very interesting survey. I’m a big fan of content marketing and apperently I’m not alone. Thanks for posting!

  • http://www.rentsoon.com Andy Weiser

    nice informative post, thanks for sharing.

  • http://www.teamaguilar.com/mission-valley-real-estate.html Alex Aguilar

    Unsurprisingly the biggest challenge when it comes to this sort of marketing is producing enough compelling content to keep the viewer interested – if I’m reading slide 10 correctly.

    • Andy Bargery

      Indeed. Producing the right content, for the right people, at the right stage of the buying cycle is challenging.