I just came across this article about cold calling on Business Week’s website.
It makes interesting reading and has five essential tips for getting better quality cold calls. If this is something you’re using to grow your business – and I’d imagine 99% of you are – then these few simple tips may help.
To my mind the most important of which is to qualify quickly. Make sure you know the person you are talking to has the budget, the authority and the need to buy your product or service. If he / she doesn’t, you either need to move on to another contact within that organisation, or to a different target altogether.
Read Business Week’s cold calling tips by clicking here.