When I place clients to speak at conferences they seem to overlook the opportunities that a chairing role can offer, and are often somewhat dubious when I suggest it as an option. Yet being a chairperson means you are not only a key part of the smooth running of the day, it also gives you chance to look like an expert in the field in question if you play your cards right.
Events Archives - Page 5 of 6 - Klaxon
How to use Social Media to Beef up your Event
If there are two tactics in your marketing kit bag that are better designed to be integrated than events and social media then I want to know about it. For me these two go together like roast beef and Yorkshire pudding, absolutely perfectly.
An Eventful November
It’s something an old boss of mine used to say quite a lot and essentially refers to you taking your own advice, or if you sell products, using your own products.
Research is the Key to Successful Conference Production
Why Your Meetup Group Needs a Blog
I spoke at the London Meetup Organisers Group last night and introduced why I think all Meetup Groups should have a blog. In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.
Setting your Strategy for Online Events
If you’re thinking of building online events into your marketing strategy, you might find this webinar from BrightTalk’s academy useful. It relates heavily to BrightTalk, which you would expect, but you can take a lot of the lessons from here to apply to other platforms if you wish.
Event Marketing for Lead Generation
If you ever want a really simple definition for what business to business marketing is all about, it would be that marketing is the management of acquiring sales leads.
Hot Tips for Good Meetups
I received an email recently that I thought could be interesting for anyone running event marketing programmes. It was from a friend of mine Navin Arora, founder of Pheonix GMN, a company responsible for the IndiansinLondon.net social network, along with the recently launched UKbloggers.net and countless other excellent networks.
Navin has worked on the Meetup platform to organise and promote events here in London, as have I with the London Bloggers Meetup community. He took it upon himself to share some insights into how he has tried to promote and produce excellent Meetups, many of which could also be applied to general events.
Anyway, I asked Navin if he would be happy for me to share his email, so here you go. Thanks Nav…
I have spent some time on meetup blogs and found out some top tips to make meetups even more attractive in current economic climate.
1) Urge your members to spread the word about your meetup to all their friends. Meetups are a great way to meet like-minded people in a natural and informal environment and attending most meetups are free or costs next to nothing.
2) Try to organise seminars and events with some speaker on some interesting subject. E.g. someone who has done English teaching holiday in Spain, someone who can share some tips about water sports, someone who can share some tips about job hunting and CV making.
3) Do try to tie-up with other meetup organisers in your region to have joint meetups to increase the attendance, which helps in obtaining bigger discounts from various venues. Always try to get group discounts from venues like Cinemas, Theatres, restaurants, bowling alleys etc.
4) Do mention in your newsletter, updates on some other interesting events of other meetups happening around you. This should be mutual and will provide boost to all the meetup groups in return because when your members go and join other events, they will eventually talk about your meetup too and that will bring in more audience and popularity to your meetups.
5) You can also start a “Service Directory” on your “About Us” page, where all members can post what they do and can do for other members. Someone who has already done this says “We ALWAYS look there first, for home repairs, dog sitting, any service work, landscaping etc! We take care of our own FIRST…and have thus created our own MICRO-COMMUNITY.”
6) You can create a dedicated forum thread/topic for job seekers where members can help each other by posting job tips and other insider information about jobs. In current economic climate, this has proved to be a very useful forum thread for many members.
7) You can create a dedicated discussion board forum for your members to post their wares for sale (i.e. free classifieds for selling things, roommates, etc.)
8) You can create a dedicated discussion board forum for Pooling-Resources like Cars, books, dvds, video games etc
9) You can create a dedicated discussion board forum for finding travel-partners for those Europe or around-the-world trips. Its always fun to go for travel around the world with like-minded people.
10) Use the meetup fee (or a part of it) to do a raffle for your members and award one of the first 10 door-crashers something nice to motivate others to attend and turn up on time.
Please share with me and other Organisers, any ideas of a joint meetup by mailing to the emailing list of this group.
That’s all for now.
It would be great to hear some tips from others who organise successful Meetups..!
Why Businesses Fail to Make Networking Work
A few weeks ago I met with networking expert Andy Lopata and asked if he would be so kind as to write a guest post for us. It wasn’t too long before the following landed in my inbox including some pretty good top tips on how to get the most of out networking.
Certainly I agree with #6 – far too many people attend networking events just wanting to sell, when in reality most people are not there to buy. Think about the long term and build relationships, rather than simply selling.
Well, enough from me, read on for what a true networking expert has to say..:
1 – They network with the wrong groups and/or don’t network with the right groups.
Many people attend networking events because they have been invited and join because they like the ‘buzz’ or see other people getting business. They give little thought, consideration or planning to the aims they have from networking and which networks best help them achieve those goals and to which theycan commit.
TOP TIP – Do your research before joining networking groups. Understand what you want to gain from them and what you need to commit to them to achieve that result.
2 – They don’t know what success will look like
We join networks with a vague idea that they will help our business but without planning out exactly how.
TOP TIP – Work out the REAL cost of your networking to you, and then set yourself a challenging, yet realistic return which will justify your investment. How will you reach that return?
3 – They fail to commit
It’s not enough just to join a network or plan a strategy; you have to see it through. It’s an old cliché, but you really do get out what you are prepared to put in.
TOP TIP – Look at your networking memberships and goals and ask yourself what YOU have to do to get the results you are looking for. Then ask yourself how achievable it is. If it’s too much, adjust your activity to make it more realistic. If it’s easy, perhaps you could be doing more.
4 – They don’t do their homework
“Fail to plan and you plan to fail”. Before you attend a meeting, prepare for it. If you have to give a presentation, know exactly what you want to achieve from it and what you are going to say before you go.
TOP TIP – Put time in your diary each week or each month to look at forthcoming events and why you are going. Work out who you can catch up with or meet there and, if appropriate, contact people in advance to arrange to hook up. And plan any presentations you may have to give.
5 – They don’t follow up their referrals
If you get a reputation for being unreliable, you won’t get referrals. Whether you value the referral or not, FOLLOW IT UP. Even more importantly, make sure you feedback to the person who referred you and keep them in the loop.
TOP TIP – Keep a list to track all referrals received and latest action. If you are not responsible for following it up, make sure you know who is and get feedback from them to pass on. Most importantly, say thank you.
6 – They focus on the sale, not the relationship
Few people go to networking events to buy. So you have to ask yourself what the point is of trying to sell to people who aren’t in buying mode. Think beyond the short-term gain and develop relationships. After all, wouldn’t you prefer to get ten referrals from a long-term relationship than one sale from a passing contact?
TOP TIP – Go through your contact management system or business card file and pick ten people to whom you haven’t spoken for a while. Re-establish contact and then stay in touch.
7 – They are ‘9 to 5 Networkers’
Many people believe that joining a network and either turning up to a meeting or logging in is enough. It isn’t. The most successful networkers meet with their fellow members regularly OUTSIDE of meetings; whether socially or in 1-2-1 and small group meetings.
TOP TIP – Set time aside in your diary every week to meet people from your network, and make sure you fill that time. Attend your networking group’s social events and get to know your fellow members even better.
8 – They are ‘destructive’ rather than ‘constructive’
A network thrives on positive energy. If you are in a group that is struggling, use the meeting time to focus on making what you have work, keep concerns outside the meeting. If you want to contribute to blogs and discussions online, keep your comments positive and constructive, don’t destroy other people’s hard work with nasty or negative comments.
TOP TIP – Focus on being positive whenever you engage in your networking. People don’t want to buy from or refer to negative people. If there are problems, keep your comments positive and constructive, focusing on the solution.
9 – They are collectors
Whether it’s business cards at networking events or connections online, there are people who believe that he who has the most wins the game. Networking doesn’t work like that.
TOP TIP – Collect and hand out cards if your conversation dictates it. Connect online with people with whom you have something in common, and talk about them when you connect, not yourself.
10 – They don’t have a clear message.
We all think that we communicate clearly what we do, but few of us do this successfully.
TOP TIP – Ask people in your network for their perception of what you do, who for and when people need your help.
Labelled ‘Mr Network’ by The Sun, Andy Lopata is one of the UK’s leading business networking strategists. The co-author of two books on networking, his first book, ‘Building a Business on Bacon and Eggs’ looked at how to run business breakfast meetings, while his second ‘…and Death Came Third!’ received worldwide acclaim and reached number 2 on Amazon.co.uk on its launch. For more great writing on networking and further info, visit Andy’s blog.
The Next 3 Event Promotion Meme
I was reading my friend Julius’ event manager blog again recently to pick up some inspiration. It’s always full of great ideas for event promotion and management. Anyway, he had this slide deck embedded from SideShare with some innovative ideas for how to promote an event offline. I hope Julius you don’t mind if I share it here too, but also try to build on your 15 with a few The Next 3 Event Promotion Meme …
Here are my Next 3 ideas:
1. Contact journalists writing about topics related to your event and ask if they would like a press pass
2. Create a thought leadership background piece and pitch it as a guest post for related blogs
3. Call your top five customers and ask them if they know of anyone else who might like to attend
I would also like to throw down the Gauntlet to some other bloggers to see if we can grow this list to something really useful…
Raxraxrax – I know Rax can put together a good event, having worked on Smirnoff’s sponsorship of the London Bloggers Meetup with him. But I wonder if he could share some pearls of wisdom?
Peter Marshall – Peter holds regular exhibitions of his photographic work and will no doubt have a wealth of experience in attracting an audience. Peter, any thoughts?