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This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. Brand Bidding & PPC Optimization

This article looks to answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market?

When carefully planned and executed, brand bidding is a battle which can be successfully won by both large and small brands. By using the weapons discussed in this article, it’s possible to achieve meaningful growth from a crowded and competitive PPC market.

2. Simplifying Google Analytics Reporting

It’s highly likely that when you look at all your Google Analytics data, your head begins to hurt. Google Analytics, although extremely useful, includes an awful lot of information.

It seems that whenever you talk to anyone about Analytics, they always feel they should be doing more in this area. Of course, functionalities are continuously added, and although it gets more useful, it can also get more complex. Here are some ways to help simplify your Google Analytics reporting.

3. Will Deep Learning be the End of SEO?

The latest news about Google’s head of search to leave the company he spent 15 years with, had the shocking effect on the SEO community. What’s more surprising – his successor is the one who has worked on artificial intelligence at Google.

With this change of executives, we may be on the verge of a new era – the era of transition from the algorithm-based search to AI-based search. To power its artificial intelligence, Google uses deep learning. Let’s take a closer look.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.