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This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. A new process to quantify content marketing success

“Measurement” is the number one challenge for the majority of marketers today. Do we try to attach the results of our efforts to awareness? Or to traffic? To sales? … or even something else? Exactly how do we demonstrate value?

This post explains an exciting new opportunity for content marketing measurement.

2. Do brands only have themselves to blame for the rise of ad block?

These days there are more ad blockers than most people have had hot dinners. The most popular ad blocking companies now hold all the power, and have drastically changed the landscape of digital advertising.

In an aim to monetise their service, some ad blocking providers are essentially blackmailing companies into paying up. Hmm! Yet, a former Google employee, has secured a large investment to fight back against ad block users and has since developed an ‘Ad block blocker’.

3. Trends for increased customer acquisition in 2016

Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalisation or engaging with them in real time at the right moment across channels.

The desire for authentic, personal brand interaction isn’t going anywhere so it’s wise to keep in mind the effects this consumer mindset has on your customer acquisition strategy.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.