This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. Using tech to identify, manage and nurture relationships on social media

Social media relationships lead to engagement, engagement leads to action and action leads to sales. Technology can help or hinder relationships.

If you want long-term success on social media, you’re going to need to build relationships. Take a look at these practical tips for tracking and managing relationships using technology.

2. Is brand activation marketing finally getting respect as a truly creative field?

Though activation has been around in some form for decades under different names, it has largely failed to explain itself to a public that defines ‘advertising’ as TV or digital video spots and out-of-home work like giant, can’t-miss-’em billboards.

Geometry Global’s new CCO aims to bring ‘below the line’ into the light.

3. Bridging the divide between creative & programmatic

Unless creativity is taken seriously in the programmatic space, the rapid rise of ad blocking will continue apace. 

Senior marketers and agency leaders urge creative agencies to embrace adtech and the brand opportunities it affords – or risk turning off the very people they hope to target.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.