See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.
Looking back at lessons learned last year and expected trends for this year, we cut through the clutter and suggest ways to make your marketing strategy simpler, clearer and easier to execute.
Simplifying your marketing strategy doesn’t always mean it takes less time or work. But it does mean less confusion and clearer goals that allow your marketing to be more focused and more effective. Take a look at these 10 strategies for inspiration!
It feels like we’ve been talking about the EU Data Protection Reform for a very long time now and with no real idea about when the changes will happen.
What’s more, it’s been relatively quiet in Europe lately but let’s take a look at what we know so far regarding Data Protection Regulation.
Digital transformation affects every area of business. Marketing has been completely transformed, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has been slower on the uptake.
Big changes have been made. Digital adoption is high. However, more needs to be done around measurement and strategy if internal comms is to make the most of digital.