This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. Keeping the tags on: Analysing programmatic advertising in 2016

Over the past couple of years, you’ve undoubtedly heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it’s here to stay.

eMarketer estimates automated ads will account for nearly 60% of the UK’s digital display market in 2015. Yet despite its ever-expanding popularity, programmatic is still seen by many as a nebulous, imprecise technology, with some still unsure on how the technology actually works, particularly in the mobile space.

2. Tech brands warned over falling demand for smartphones & tablets, plus IoT privacy fears

Consultancy firm Accenture has published a surrvey revealing waning consumer demand for smartphones and tablets, plus mounting feats over wearables and their vulnerability to hackers.

Accenture claims demand for products such as the latest Samsung smartphone, or iPad peaked in 2014, that demand for such products plateaued in the last 12 months, and is about to dip in 2016. Meanwhile uptake of wearables, and connected home devices will continue to stall as headlines over hacking continue to stoke privacy fears.

3. Data science, IoT, and ad blockers: How will data impact the marketing sector in 2016?

As we say goodbye to another year, it’s time for the annual tradition of crystal ball gazing. As our favourite Danish proverb says: “Making predictions is a dangerous activity, especially when they concern the future.” Nevertheless, let’s stick our necks on the line and look at what 2016 could have in store for marketing professionals, particularly in relation to using data.

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