This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. 4 Marketing Principles to Dominate Your Target Market

If marketing is critical to the success of any business, how do we reconcile that with the reality that few business leaders actually understand marketing and give it the focus it deserves?

While selling is relatively straightforward and intuitive, marketing is not. Marketing is complex and nuanced. That’s why it mystifies so many, and yet it’s absolutely critical to business success. Read about the four principles which could be fundamental in dominating your target market!

2.  The End of Internet Advertising as We’ve Known It

When researchers asked people why they started using an ad blocker, the primary reason they gave was to avoid “misuse of personal information.”

Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.

3. The four As Helping CMOs Build the Modern Marketing Organisation

There’s no one organisational model every CMO can adopt in order to successfully adjust to the new world of customer-led marketing. But according to The CMO Club, there are four emerging pillars underpinning successful modern marketing leadership.

The CMO Solution Guide for Building a Modern Marketing Organisation report, found four key themes increasingly informing organisational decisions: Acumen, alignment, agility and accountability.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.