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This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. What Were the Key Email Marketing Trends from 2015?

It’s basically Christmas already, so let’s take a look back at 2015 and ponder over what’s actually happened in digital marketing.

Email still remains one of the most paramount channels in terms of driving traffic and sales. Within this article several experts share their opinions on the most significant email marketing trends from this year.

The words of wisdom come from both agency and client-side marketers. Now, on with the trends…

2.  Talk Like a Human, for Business’s Sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it’s no coincidence that agencies use the word ‘humanising’ repeatedly when providing advice and support regarding brand messaging.

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.

3. Will SMEs Find any Value in Marketing Automation?

Marketing Automation is one of the hottest trends in 2015, according to a recent SmartInsights survey. Yet adoption of this key technology is still in its early phase, especially amongst small businesses.

This article helps to explain how small businesses are using a wide number and variety of solutions as simple as keeping customer data on an excel spreadsheet, that they can see the benefit of using integrated marketing systems, just not yet.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.