This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. An Over-Reliance on Marketing

It’s a mistake to wait for your marketing department to deliver you leads. If you wait for your marketing team to develop your leads you are practicing the most dangerous strategy in sales: waiting. An over-reliance on marketing is dangerous.

You’re far safer taking your fate into your hands by prospecting and developing your own opportunities. Marketing is the sprinkles on the icing on the cake.

2. Marketers Missing a Trick with Instagram Advertising, Research Reveals

New research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. More than half of the 1,000 respondents surveyed in a report commissioned by digital marketing agency Greenlight have used it to gain inspiration when gift buying and one in three have bought items after seeing them on Instagram.

And yet marketers are missing a trick. A separate survey by Greenlight of 100 senior UK marketers showed that 60% aren’t using Instagram as a marketing channel and only 14% run a branded Instagram account.

3. Why Use Social Channels for Marketing?

The importance of social media marketing is no secret these days, with most business owners understanding it is an important factor to successful marketing. However, many don’t understand why.

Social media marketing is often thought of as a popularity contest of sorts, in an effort to gain likes, fans and followers, but smart brand owners know and understand that the benefits of using social channels in their marketing strategy run far deeper. Take a look at some of the major benefits to using social media channels for business marketing.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.