See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.
You may use the terms mobile, agile and hostile to describe your favourite sports team, but it should be used to describe your marketing. Particularly the agile part. Read on to find out why agile marketing, the ability to market at scale and on the fly, is changing the marketing game.
Your CEO doesn’t care much about the number of tweets a blog post gets. Instead, they want to hear about how content marketing makes or saves the business money. By communicating the bottom-line benefits, you’ll have a much easier time getting internal buy-in on your content strategy.
When pitching CRM to the board, it’s often the benefits of bringing Marketing and Sales closer together which acts as the key selling point – but to deliver on this promised goal, it’s actually the IT department who must act as a catalyst for seismic change.