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This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. The Difference Between Content Marketing, Social Media Marketing and SEO

Let’s make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO. If you think that: Online Marketing and even anything related to online business is simply not for you.

Yes, these three areas are related but no, they are not the same!

Let’s get to grips with the key differences and start with Social Media Marketing…

2. Why You Should Be Building Trust, Not Traffic

Mark Schaefer recently wrote a book called The Content Code, and for more than a year, he dove deeply into the economic drivers of content and social media. Here’s a statistic that made him pause: 83 percent of CMOs claim that social sharing is the primary benefit of social media marketing.”

Wait. What? You mean it’s not clicks, followers, or likes? It’s not even traffic, for heaven’s sake?

Building trust instead of traffic takes time, a new mindset, a new commitment, and perhaps even a leap into the unfamiliar. Find out the words of wisdom Mark Schaefer has to share.

3. LinkedIn Releases New Guide to Maximizing Sponsored Updates

In their most recent earnings report, LinkedIn CFO noted that Sponsored Updates has been one of the company’s strongest performing ad offerings, contributing a whooping 45% of overall Marketing Solutions revenue.

To capitalize on this, the professional social network has recently released a new guide to help marketers ‘drive killer ROI’ through Sponsored Updates, with collected knowledge and learnings from hundreds of brands over the last two years. Here are some of the highlights.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.