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This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. How Well is your Business Adapting to using Digital Media and Technology?

This month, Smart Insights has been adding to its visual tools to help with the assessment of how well businesses are adapting to using digital media and technology as part of Digital Transformation.

In this article Smart Insight’s CEO Dave Chaffey explains the five point benchmarking scale and what it is based on.

A little insight… Chaffey asks “do you know the Carnegie Mellon Capability Maturity model (CMM)?” Well that’s where his inspiration for benchmarking originally came from. “As part of trying to improve our development processes we used to find it useful to apply  capability maturity models to benchmark against competitors. They help you be more objective about your capabilities and know where improvements are needed.”

2. Instagram Hashtags: A Reference Guide

Are you an Instagrammer? If you are, you’ll know the importance of using hashtags within your content. This post explores the use of Instagram hashtags.

Hashtags on Instagram are essential but require some thought. If you put some thought and planning into your hashtags, you can certainly increase your levels of engagement and your following.

So… what are you waiting for?!

3. How to Build Trust, the Crucial Ingredient of Collaborative Consumption

Most new tech companies simply would not work without consumer trust. People wouldn’t get into an Uber, list their home on Airbnb, or even buy shoes on Zappos if they didn’t trust those companies to deliver a high quality, secure service.

UrbanSitter sets the bar even higher: It connects families with babysitters on the Internet. There are few things that require more faith.

“In many ways, we’re tackling the service that requires the most trust in someone’s life,” says UrbanSitter CEO Lynn Perkins. “If companies can replicate what we’ve done in other sectors, they’ll knock it out of the park.” So how did UrbanSitter pull this off?

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.