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This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. EU Regulators Misunderstand Big Data

Some European Union regulators reportedly are concerned that major Internet companies such as Google and Facebook gain an unfair competitive advantage from the detailed consumer data they hold, since other companies can never hope to amass anywhere near as much of it. In addition, some regulators worry that with less competition, these data-rich companies will disregard their customers’ privacy preferences and become more invasive.

Are they wrong?

2. New study shows Millennials ‘snack’ on same newsbrands throughout the day

Old habits die hard for young people accessing news it seems after research conducted by Newsworks and the University of Bath found that 18-34 year-olds ‘snack’ on the same newsbrands constantly throughout the day.

This limited desire to foray contrasts with a news landscape that is far more diverse than at any other time in history amidst an increasingly cluttered landscape of big media players and lone bloggers.

3. Adform real-time bidding Trend Report: volume of money spent on branding ad formats using programmatic technology

Programmatic trading continues its double-digit growth, increasing an impressive 76% from April 2014 to April 2015, thanks in large part to steep climbs (333%) in spending for brand formats. Whilst, CPMs for programmatic inventory increased by 42% year-on-year, a sign of health for the entire industry. These are just a few of the findings from Adform’s real-time bidding Trend Report. There are plenty more where these came from, so why not check out the report?

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.