See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.
Technology generally accelerates everything that it touches. This acceleration leads many of us to do a lot of worrying about the sudden changes technology brings to our culture, habits, businesses and economy. Therefore, I guess we shouldn’t be surprised at all by any of the hand wringing over the impact of technology on the media and advertising business.
But it’s not the technology that we should be fretting about. The real challenge is relevance. With more impressions on more screens and in more places than ever before, it’s a tremendously exciting time for marketing.
Salesforce has revealed the next version of Marketing Cloud, adding new features to the digital marketing service that aim to help marketers make better use of customer relationship management (CRM) information.
Scott McCorkle, chief executive of Marketing Cloud at Salesforce, said the upgraded cloud-based marketing service has been designed to use data gleaned from customer interactions so that promotional content is presented at the correct time as well as in the correct format to targeted audiences.
“Marketers now have an unprecedented opportunity to engage customers at every step of their journey,” he added.
There’s a lot of talk about the coming era of ‘wearable tech’, but I thought we were already in it?
Ofcom reports that at least 92% of adults in the UK own a mobile phone, and 175 billion text messages are sent each year. Public demand for smartphones has also increased massively with 56% of adults now owning one. This figure is up from 27% in 2011, and just over half of all consumers now access the internet on their mobiles, causing data usage to double in a year.