Our BlogJOIN THE MARKETING CONVERSATION WITH TEAM KLAXON...

Techmap Podcast #5 – We Talk Consumer Neuroscience with Mev Bertrand

For this week’s Techmap Podcast I talked to Mev Bertrand, Head of Research for consumer neuroscience agency Neuro-Insight.

Mev spoke at the Techmap meetup in London this October about the use of Steady State Topography – a patented biometric test that measures the brain’s response to stimulus – and how they use this technique to improve advertising effectiveness. It’s a fascinating area of market research and one that complements more traditional quant and qual studies.

You can listen to the show here:

Links Mentioned in the Show:

If you would like to see Mev’s presentation, including the two video case studies click here.

You can find examples of research from Neuro-Insigh such as the studies Mev mentions for Twitter and Ocean Outdoor here too.

Connect with Mev:

You can find Mev on Linkedin here.

Follow Neuro-Insight on Twitter here.