We created a WordPress SEO checklist to help our clients get the most out of every blog post. After all the objective of blogging is to attract your target audience and that means search engine optimisation.
We thought you might find it useful too. Here is our 10 point WordPress SEO checklist for what to do when publishing content to your WordPress blog:
1. Before you start writing, create a post objective e.g. to educate, entertain or engage your audience.
2. Identify the target keyword that supports your objective.
3. Write your copy for human consumption i.e. not search engines.
4. Make sure your copy starts with the punchline, explains your argument / story and then closes with the punchline again.
5. Choose a relevant image(s) for the post.
6. Edit your copy to factor in your target keywords, highlighting the relevant keywords throughout the post including:
> early in your post title (which should be your H1 heading)
> opening sentence (which should be your H2 heading)
> the body copy
> the image title, alt tags and description
> the post’s permalink
Note: don’t go crazy, only add your keywords where it makes sense and doesn’t detract from the human reading experience. A couple of times per post is fine.
7. Link to another post on your blog or category on a related subject, like blogging.
9. Add keyword tags in your WordPress post settings.
10. Select an appropriately named category.
With all this done and after you have proof read your post a few times, hit publish and share widely across your social media accounts and all your communications.
And that’s it, our simple WordPress SEO checklist for getting maximum eye balls to your blog posts.
If you want some advice on how to setup your blog to attract search engines in the first place, you need to read this excellent post from Joost de Valk, the WordPress search engine optimisation expert.
Let us know in the comments if there are other tactics you use to optimise each blog post to attract traffic.