Overview

Ketchum engaged Klaxon in a consultancy role to manage its Speaking Opportunity and Events team. Initially looking after Pan-European speaking opportunity programmes for IBM and IBM Global Business Services, we later took on UK event marketing and lead generation campaigns for Oracle UK & Ireland.

We planned, executed, managed and measured over 50 events, from 10 person executive dinners to 350 attendee product launch events. The events were responsible for generating multi-million pound sales pipelines.

We also engaged in lead generation campaigns, working with media partners to generate targeted lead databases.

You can read testimonials from two of KetchumPleon’s senior team here.

Specific services

• Speaking opportunities
• Event production
• Audience generation
• Email marketing
• Social media
• Lead generation
• Telemarketing