It’s been a while since I started the last reader poll and it’s time to close this one off. So I asked the question, ‘which of the following direct sales tactics is the most effective?’ with the following options: Face to face, Telesales, Direct mail, Email shots, Other.
It was no surprise to see face to face receive the lion’s share of the votes with 79% of all respondents choosing this option. This was followed in second place by telesales at 14%, which for me has always been a very challenging tactic and I’m sure I’m not alone.
What’s required to make the most from face to face sales then. Well, a good starting point is to ensure you have a set of well designed and branded business cards, much like you can pick up from Moo.com. I run a blogger networking event in London and these cards are an essential ingredient of everyone’s networking tool kit.
For a list of other great sales tips, I recommend heading over to the excellent salesadvicetraining.com blog.
Thanks to all those that took part in the reader poll. The next question is now live in the right hand side bar and asks simply, ‘have you started using any of the following social media tools for marketing your business – blog, Facebook, LinkedIn, Del.icio.us, Other?’