I know this blog is supposed to be all about b2b marketing, but I just had to share this recent campaign from Pepsi Max.
The clever marketers from Pepsi designed a campaign using augmented reality. Essentially they took over a bus stop in London such that anyone waiting for a bus would be entertained by a fake window. In the window there appeared to be flying saucers, an attacking robot, and a loose tiger making their way down the street towards the bus stop.
You will see what I mean if you watch the video below… entertaining and engaging stuff.
Now to get my thinking cap on for how we could apply this type of creativity in b2b marketing. It never hurts to seek inspiration from great consumer campaigns.