Our BlogJOIN THE MARKETING CONVERSATION WITH TEAM KLAXON...

Interview with a Marketer: Miguel Adao

miguel adao photographThere are times in your career that you meet smart people, people who you know are going to the top. The subject of this week’s ‘Interview with a Marketer’ is one of those folks.

We first came across Miguel when he joined HP’s European communications team and he made an immediate impact on how we as the agency worked and the results we all achieved. Miguel’s background of big brand employers told us he was going to be on the ball and he was exactly that. Since then Miguel has moved to San Diego to market HP’s great looking Smart Marketing Suite product and also spending some time in the printing division too if I’m not mistaken.

Usually not short of conversation, Miguel has answered our interview questions in a quick to the point style, so feel free to ask for more detail in the comments and we may just glean some other pearls of wisdom. (I for one would love to know more about the trials in augmented reality Miguel mentions).

1.      What’s your name and where do you come from?

MIGUEL ADAO, DIRECTOR SMART MARKETING SUITE AMERICAS, HP

HP IS IN THE IT/SOFTWARE/CONSULTING SECTOR

2.       What are the key marketing challenges you’re facing over the next 12 months?

CONVINCING CMO’S THAT HP’S SMART MARKETING SUITE OF PRODUCTS WILL HELP THEM REDUCE MARKETING COSTS, AND IMPROVE MARKETING EFFICIENCY

3.       What marketing tactics have been most effective for you in the last 12 months?

LEVERAGING MY NETWORK OF PARTNERS, BOTH INTERNALLY IN HP AND EXTERNALLY.

4.       What metrics have you been using to measure the success of your marketing campaigns?

INVESTMENT, AND RETURN ($’S SPENT, AND INCREMENTAL $’S EARNED)

5.       How has your marketing strategy evolved with the advent of new social media tools such as twitter and facebook?

FRANKLY, NOT ALL THAT MUCH. MY MARKETING IS MORE AIMED AT LARGE ENTERPRISES, NOT CONSUMERS.

6.       Are you planning on using any new marketing technologies in the next 12 months? (e.g. marketing automation, augmented reality, QR codes)

YES, WE WILL PROBABLY RUN PILOTS WITH ALL OF THOSE

7.       What are the key elements of a strong agency client relationship?

UNDERSTANDING OF EACH OTHER’S OBJECTIVES, PRIORITIES AND PAIN-POINTS

  • Albert Mayfield

    My children needed Calendar recently and were informed of an online service with a searchable database . If you are wanting Calendar too , here’s http://goo.gl/R1aE6Z

  • http://windows7speedup.com Sarah

    He was one of my mentors. Really a nice guy. I own him a lot of respect.

  • http://www.gogvowebhosting.info Joseph

    Yes. I agree this guy is straight to the point. Thats’ great because it shows he has alot of confidence in his work and he’s the man for the job.

  • http://www.insitedesignlab.com/blog Jon

    Awesome interview but I agree with Ahmad, I’d love longer answers to the questions.

  • http://www.e-wali.com Ahmad Wali

    Good questions asked, but I would like to get more in depth answers. Not just yes or no kind of stuff. Specifically, related to social media as I see more and more big companies focusing on social media.

    • http://chardhamyatra-tour.com Manoj Roy

      I am agree with you. Social Media is playing a big game in success of a business. I am running my business and I work hard to focus on social media. I get instant results.

  • http://www.atoka.com/ Steven

    very nice, short, concise answers. i get where he’s coming from.

  • http://twitter.com/#!/robbenwell Rob Benwell

    Good questions and straight to the point answers. I like his right attitude towards business.

  • http://bestdjsoftwares.com Marco

    Interesting to read. My favorite question and answer is nr 7. UNDERSTANDING OF EACH OTHER’S OBJECTIVES – I absolutely agree!

  • http://affiliate.freeassociateprograms.com Rod Fewer

    Very interesting. I was surprised by the answer to the question concerning social media.

  • http://www.schoolofcreativebusiness.com Alease Michelle

    I am not so sure that Miguel should discount Facebook and Twitter as he does. These are good tools to network and promote business.