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Future of Search Advertising

The latest Techmap Podcast is all about the future of search advertising.

In this week’s show we are joined by James Murray, the UK lead for search advertising at Microsoft. In 2015 James was spotted talking about a revolution in search and the idea that search is becoming the new electricity. With those provocative statements, we felt the need to get him to explain and so James joined us on the show.

He talks us through his vision of search marketing in 2016 and beyond, describing some core tips for how search marketers to make sure they get the best return on their ad spend too. Thanks for joining us James.