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	<title>Klaxon</title>
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	<link>http://www.klaxonmarketing.co.uk</link>
	<description>Marketing Strategy &#38; Communications</description>
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		<title>Making Social Part of your DNA with Eve Critchley</title>
		<link>http://www.klaxonmarketing.co.uk/1674/making-social-part-of-your-dna-with-eve-critchley/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=making-social-part-of-your-dna-with-eve-critchley</link>
		<comments>http://www.klaxonmarketing.co.uk/1674/making-social-part-of-your-dna-with-eve-critchley/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 10:30:08 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#SMWDNA]]></category>
		<category><![CDATA[Eve Critchley]]></category>
		<category><![CDATA[Making Social Part of your DNA]]></category>
		<category><![CDATA[Mind]]></category>
		<category><![CDATA[social DNA]]></category>
		<category><![CDATA[social media DNA]]></category>
		<category><![CDATA[social media week]]></category>
		<category><![CDATA[social media week london]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1674</guid>
		<description><![CDATA[As we countdown to Social Media Week we'll be posting interviews with some of our speakers here on the blog. Here's a short video with Eve Critchley, Digital Officer at mental health charity Mind. <a href="http://www.klaxonmarketing.co.uk/1674/making-social-part-of-your-dna-with-eve-critchley/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Week</title>
		<link>http://www.klaxonmarketing.co.uk/1667/social-media-week-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-week-2</link>
		<comments>http://www.klaxonmarketing.co.uk/1667/social-media-week-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 09:03:45 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#SMWDNA]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[social DNA]]></category>
		<category><![CDATA[social media DNA]]></category>
		<category><![CDATA[social media week]]></category>
		<category><![CDATA[social media week london]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1667</guid>
		<description><![CDATA[Social Media Week is just around the corner and we're delighted to be organising two events in London: <a href="http://www.klaxonmarketing.co.uk/1667/social-media-week-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Making Social Part of your DNA with JP Rangaswami</title>
		<link>http://www.klaxonmarketing.co.uk/1661/making-social-part-of-your-dna-with-jp-rangaswami/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=making-social-part-of-your-dna-with-jp-rangaswami</link>
		<comments>http://www.klaxonmarketing.co.uk/1661/making-social-part-of-your-dna-with-jp-rangaswami/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 08:30:00 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[JP Rangaswami]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[social media DNA]]></category>
		<category><![CDATA[social media week]]></category>
		<category><![CDATA[social media week london]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1661</guid>
		<description><![CDATA[As part of our forthcoming conference 'Making Social Part of your DNA', we'll be showing videos and interviews with our speakers to give you a taste of what's to come on the day. <a href="http://www.klaxonmarketing.co.uk/1661/making-social-part-of-your-dna-with-jp-rangaswami/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>7 Common Event Marketing Mistakes</title>
		<link>http://www.klaxonmarketing.co.uk/1597/7-common-event-marketing-mistakes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=7-common-event-marketing-mistakes</link>
		<comments>http://www.klaxonmarketing.co.uk/1597/7-common-event-marketing-mistakes/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:45:13 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1597</guid>
		<description><![CDATA[If you decide to start running events as part of your marketing mix, it's easy to think the most challenging element will be the logistics. Finding a venue, ordering the AV and staging, sorting out the detail of your handout packs... the list goes on. <a href="http://www.klaxonmarketing.co.uk/1597/7-common-event-marketing-mistakes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>When to Use a QR Code?</title>
		<link>http://www.klaxonmarketing.co.uk/1585/when-to-use-a-qr-code/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-to-use-a-qr-code</link>
		<comments>http://www.klaxonmarketing.co.uk/1585/when-to-use-a-qr-code/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 11:04:36 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing mix]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[QR codes]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1585</guid>
		<description><![CDATA[Here’s a simple checklist for when you should use a QR code?

 <a href="http://www.klaxonmarketing.co.uk/1585/when-to-use-a-qr-code/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.klaxonmarketing.co.uk/1585/when-to-use-a-qr-code/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>Interview with twitter&#8217;s Chief Revenue Officer</title>
		<link>http://www.klaxonmarketing.co.uk/1578/interview-with-twitters-chief-revenue-officer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=interview-with-twitters-chief-revenue-officer</link>
		<comments>http://www.klaxonmarketing.co.uk/1578/interview-with-twitters-chief-revenue-officer/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 14:39:51 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Marketing mix]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adam bain]]></category>
		<category><![CDATA[business insider]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1578</guid>
		<description><![CDATA[Business Insider posted up this interview with twitter's Chief Revenue Officer Adam Bain yesterday. If you don't yet understand the opportunities for you as a marketer in using twitter as part of your marketing mix, this is well worth watching. <a href="http://www.klaxonmarketing.co.uk/1578/interview-with-twitters-chief-revenue-officer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.klaxonmarketing.co.uk/1578/interview-with-twitters-chief-revenue-officer/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Ensure Your Marketing Data is Fit For Purpose</title>
		<link>http://www.klaxonmarketing.co.uk/1568/how-to-drive-roi-from-your-marketing-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-drive-roi-from-your-marketing-data</link>
		<comments>http://www.klaxonmarketing.co.uk/1568/how-to-drive-roi-from-your-marketing-data/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 10:13:28 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[data driven marketing]]></category>
		<category><![CDATA[data protection act]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing best practice]]></category>
		<category><![CDATA[marketing data]]></category>
		<category><![CDATA[marketing data best practice]]></category>
		<category><![CDATA[marketing database]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1568</guid>
		<description><![CDATA[What steps can you take to ensure your marketing data is of the quality you need? Here are some handy tips for ensuring your marketing data is fit for purpose: <a href="http://www.klaxonmarketing.co.uk/1568/how-to-drive-roi-from-your-marketing-data/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.klaxonmarketing.co.uk/1568/how-to-drive-roi-from-your-marketing-data/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Write a Professional Biography</title>
		<link>http://www.klaxonmarketing.co.uk/1563/how-to-write-a-professional-biography/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-write-a-professional-biography</link>
		<comments>http://www.klaxonmarketing.co.uk/1563/how-to-write-a-professional-biography/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 17:58:50 +0000</pubDate>
		<dc:creator>Clare Boldurmaz</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Speaking Opportunities]]></category>
		<category><![CDATA[biography]]></category>
		<category><![CDATA[conference speaking]]></category>
		<category><![CDATA[executive biography]]></category>
		<category><![CDATA[speaker slots]]></category>
		<category><![CDATA[speaking opportunities]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1563</guid>
		<description><![CDATA[It can be an intimidating task to summarise your career into a short concise paragraph, so follow our top tips on creating a digestible and easy-to-read personal synopsis. <a href="http://www.klaxonmarketing.co.uk/1563/how-to-write-a-professional-biography/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.klaxonmarketing.co.uk/1563/how-to-write-a-professional-biography/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Much Time Does Creativity Need?</title>
		<link>http://www.klaxonmarketing.co.uk/1559/how-much-time-does-creativity-need/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-much-time-does-creativity-need</link>
		<comments>http://www.klaxonmarketing.co.uk/1559/how-much-time-does-creativity-need/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 17:37:22 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/?p=1559</guid>
		<description><![CDATA[It can be all to easy to squeeze the timeframe on creative work when in reality, for better results, you need to give your creatives more time to think: whether designing a new logo, drafting some copy, or planning out a story board.   <a href="http://www.klaxonmarketing.co.uk/1559/how-much-time-does-creativity-need/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.klaxonmarketing.co.uk/1559/how-much-time-does-creativity-need/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>London Bloggers Meetup with The Huffington Post</title>
		<link>http://www.klaxonmarketing.co.uk/1553/london-blogger-meetup-with-the-huffington-post/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=london-blogger-meetup-with-the-huffington-post</link>
		<comments>http://www.klaxonmarketing.co.uk/1553/london-blogger-meetup-with-the-huffington-post/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 12:28:41 +0000</pubDate>
		<dc:creator>Andy Bargery</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[#LBM]]></category>
		<category><![CDATA[huffington post uk]]></category>
		<category><![CDATA[London Bloggers Meetup]]></category>

		<guid isPermaLink="false">http://www.klaxonmarketing.co.uk/1553/london-blogger-meetup-with-the-huffington-post/</guid>
		<description><![CDATA[Last night saw the latest edition of our London Bloggers Meetup taking place in Covent Garden.  <a href="http://www.klaxonmarketing.co.uk/1553/london-blogger-meetup-with-the-huffington-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.klaxonmarketing.co.uk/1553/london-blogger-meetup-with-the-huffington-post/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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