There is a special spot carved out in one’s heart for childhood memories. As children, we are taught lessons of right versus wrong, good versus evil, and other poignant life lessons from storybooks and nursery rhymes. These lessons are taken with us into our teenage years, into adulthood and can even serve as guiding principals in one’s line of work.
As marketers this rings true. So it is with a creative license, that we bring you five Content Marketing Tips for Success courtesy of Dr. Seuss.
1.) “Today is your day! Your mountain is waiting. So … get on your way.” (Oh, the Places You’ll Go!)
Lesson: Educating readers and customers through content marketing is a necessity in today’s marketplace. Traditional marketing has lost its impact, given that consumers are becoming increasingly busy, block out noise, and are no longer interested in being sold something. As a marketer, you must be adding value, and if you have not started yet – now’s the time!
2.) “So the writer who breeds more words than he needs is making a chore for the reader who reads.” (We Can Do Better)
Lesson: To avoid hypocrisy, the moral of the story is to keep content simple and brief. Today’s online world is extremely overcrowded, so capturing readers’ attention will be the biggest challenge.
3.) “Step with great care and great tact. And remember that life’s a great balancing act.” (Oh, the Places You’ll Go!)
Lesson: Providing valuable content takes time. It is important to find a balance between quality and quantity. Sacrificing quality for quantity will have consequences in the form of lost readership and ultimate defeats the purpose if your content is not offering value.
4.) “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” (Oh, the Places You’ll Go!)
Lesson: In order to generate quality content, while not spending copious amount of time producing it, it is key to pay attention to competitors, expand one’s reading library, while also listening and continuously engaging with one’s target audience. Identifying organisations that have done the majority of the research and legwork for you, will be a life saver and can also offer valuable lessons that one can take away and replicate on one’s own.
5.) “I meant what I said and I said what I meant.” (Horton Hatches the Egg)
Lesson: When striving to bring value to readers,authenticity is a key ingredient for successful content marketing. Customers value honesty and if one is unable to remain true to their brand, readers will see through this and become disinterested.
These lessons from Dr. Seuss have been applied over the years time and time again, while also providing its readers with hours of enjoyable entertainment. Using these lessons as guiding principles in your daily life whether as a marketer aiming to bring value to one’s customers through content marketing, or as a small child learning to try new food (Green Eggs and Ham), Dr. Seuss can always be relied upon.
Image courtesy of Brandi Korte