I’m a member of the B2B Technology Marketing Community on Linkedin and came across this excellent slide deck from group founder Holger Schulze. This one’s well worth a moment of your time if you are interested in content based marketing – which it seems an increasing number of B2B marketers are.
This is evidenced in some of Holger’s findings:
- 71% of respondents are doing more content based marketing than the year before (2% are doing less)
- 62% of respondents are using content strategies for generating leads
- 10% – 30% is the average budget share taken by content marketing
Take a look through the slides to learn more about the types of content and which channels are proving to be most effective and where the ownership tends to lie within marketing organisations.