General Business Archives - Page 2 of 10 - Klaxon

We’re Google Certified!

Google-1-editWe are really pleased at Klaxon to announce that we’ve now been officially certified by Google.

This means our clients are happy, we’re healthy and we follow Google best practices!

What does this mean for you?

As a Google certified agency we can help you and your business to learn more about how to use the different Google Adwords tools.

By choosing us to manage your Google AdWords account, we’ll save you time and maximise your return on investment following Google best practice.

With a variety of opportunities open to you and your business, we will ensure we make suggestions most suited to reaching your company goals and objectives.

About our Google Certifications

Google Certifications provide an indication of the expertise held at our agency. Here at Klaxon, we’ve taken time to build our knowledge on Google AdWords and Google Analytics, and are therefore certified.

Read on to find out a bit more about what the certifications cover:

Search Advertising

This demonstrates proficiency in search advertising, including best practices for creating, managing and optimising AdWords search campaigns.

Display Advertising

This demonstrates proficiency in display advertising, including best practices for creating, managing and optimising display campaigns.

We’re proud of what we’ve achieved so far and we’re not stopping here. We’re dedicated to keeping on top of the industry’s latest updates. Check back for more certifications soon!

To become certified requires an advanced knowledge and understanding of Google Adwords. Andy Bargery, CEO of Klaxon provides further details on what achieving certification means for Klaxon:

“Being a certified Google partner means we understand how best to use the AdWords platform to deliver results for our clients. It also means we have and will continue to invest in our team to make sure we are on top of the latest trends and best practice in search advertising.”

Get in touch with us and find out how we can help you and your business to learn more about the different Google Adwords tools.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. 4 Marketing Principles to Dominate Your Target Market

If marketing is critical to the success of any business, how do we reconcile that with the reality that few business leaders actually understand marketing and give it the focus it deserves?

While selling is relatively straightforward and intuitive, marketing is not. Marketing is complex and nuanced. That’s why it mystifies so many, and yet it’s absolutely critical to business success. Read about the four principles which could be fundamental in dominating your target market!

2.  The End of Internet Advertising as We’ve Known It

When researchers asked people why they started using an ad blocker, the primary reason they gave was to avoid “misuse of personal information.”

Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.

3. The four As Helping CMOs Build the Modern Marketing Organisation

There’s no one organisational model every CMO can adopt in order to successfully adjust to the new world of customer-led marketing. But according to The CMO Club, there are four emerging pillars underpinning successful modern marketing leadership.

The CMO Solution Guide for Building a Modern Marketing Organisation report, found four key themes increasingly informing organisational decisions: Acumen, alignment, agility and accountability.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. What Were the Key Email Marketing Trends from 2015?

It’s basically Christmas already, so let’s take a look back at 2015 and ponder over what’s actually happened in digital marketing.

Email still remains one of the most paramount channels in terms of driving traffic and sales. Within this article several experts share their opinions on the most significant email marketing trends from this year.

The words of wisdom come from both agency and client-side marketers. Now, on with the trends…

2.  Talk Like a Human, for Business’s Sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it’s no coincidence that agencies use the word ‘humanising’ repeatedly when providing advice and support regarding brand messaging.

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.

3. Will SMEs Find any Value in Marketing Automation?

Marketing Automation is one of the hottest trends in 2015, according to a recent SmartInsights survey. Yet adoption of this key technology is still in its early phase, especially amongst small businesses.

This article helps to explain how small businesses are using a wide number and variety of solutions as simple as keeping customer data on an excel spreadsheet, that they can see the benefit of using integrated marketing systems, just not yet.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. The Missing Link in Marketing Technology

Modern marketers have no shortage of marketing software technologies from which to choose. But when you think about it there’s really no decent marketing technology for marketing management.

While sales, engineering, manufacturing, finance, and customer support all have identifiable systems of record; most marketing departments are still managed by spreadsheets and generic project management tools. As a result, marketing is messy, misunderstood and always reinventing the wheel.

2. Why IT and Marketing Must Unite to Drive Business Growth

In this digital world, it’s unsurprising to hear that, according to managed services provider Avanade, 37% of technology spending is now controlled by departments other than IT, with a majority share going towards marketing.

It is clear that the relationship between IT and marketing has changed in recent years, and as a result the role of IT and marketing leaders is changing rapidly.

3. Digital Marketing Needs to Look Sideways, Not Forwards

Richard Shotton, Head of Insight at ZenithOptimedia, believes that digital marketing is too obsessed with predicting how the latest tech development will change consumer behaviour. Instead we should look sideways.

The history of technology predictions is littered with failures. We simply can’t predict new technology with accuracy, it involves too complex an interplay of factors.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. An Over-Reliance on Marketing

It’s a mistake to wait for your marketing department to deliver you leads. If you wait for your marketing team to develop your leads you are practicing the most dangerous strategy in sales: waiting. An over-reliance on marketing is dangerous.

You’re far safer taking your fate into your hands by prospecting and developing your own opportunities. Marketing is the sprinkles on the icing on the cake.

2. Marketers Missing a Trick with Instagram Advertising, Research Reveals

New research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. More than half of the 1,000 respondents surveyed in a report commissioned by digital marketing agency Greenlight have used it to gain inspiration when gift buying and one in three have bought items after seeing them on Instagram.

And yet marketers are missing a trick. A separate survey by Greenlight of 100 senior UK marketers showed that 60% aren’t using Instagram as a marketing channel and only 14% run a branded Instagram account.

3. Why Use Social Channels for Marketing?

The importance of social media marketing is no secret these days, with most business owners understanding it is an important factor to successful marketing. However, many don’t understand why.

Social media marketing is often thought of as a popularity contest of sorts, in an effort to gain likes, fans and followers, but smart brand owners know and understand that the benefits of using social channels in their marketing strategy run far deeper. Take a look at some of the major benefits to using social media channels for business marketing.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. 8 Ways To Boost Your Internal Culture of Content Marketing

One of the biggest success factors for content marketing doesn’t have a thing to do with the actual content you publish. Instead, it involves your people, processes and priorities. Your culture.

Your culture will facilitate successful and consistent content production, bringing your strategy to life. But how can you become a beacon of content culture and drive serious results?

2. How to Reach Today’s B2B Buyer: A hybrid sales and marketing model

Today’s buyer wields more power than ever before. They enjoy access to more information and are better informed about your company and products. They are also more knowledgeable than ever before because they spend more time doing self-guided research.

It’s astonishing to think that over half of buying decisions are made prior to a sales team being involved. However, that doesn’t mean sales can step back and let marketing take the reigns. In order to win the hearts of buyers, sales and marketing must work hand in hand.

3. The New Rules of Search Engines: using data to predict real-world actions

Traditionally search engines were built on a paradigm that looks at the web as a topical world, where pages are connected by hyperlinks and anchor tags. This was the world of 10 blue links, a search engine built on a web of documents.

We are now engaging with the internet at an exponential scale. Search technology has had to mature, understanding where to point people from just a handful of words rather than perfectly written sentences. An evolution dictated by necessity.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. What is Agile Marketing and Why is it Important?

You may use the terms mobile, agile and hostile to describe your favourite sports team, but it should be used to describe your marketing. Particularly the agile part. Read on to find out why agile marketing, the ability to market at scale and on the fly, is changing the marketing game.

2. How a Content Marketing Strategy Drives Your Bottom Line

Your CEO doesn’t care much about the number of tweets a blog post gets. Instead, they want to hear about how content marketing makes or saves the business money. By communicating the bottom-line benefits, you’ll have a much easier time getting internal buy-in on your content strategy.

3. Why IT is Essential for Developing a Modern CRM Strategy

When pitching CRM to the board, it’s often the benefits of bringing Marketing and Sales closer together which acts as the key selling point – but to deliver on this promised goal, it’s actually the IT department who must act as a catalyst for seismic change.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. 4 Critical Capabilities of A Data-Driven Marketer

Marketing is going through a paradigm shift.

What was once a creative discipline is now blending with hard data science. By using advanced Web and mobile technologies, a business can gather and analyse pretty much every interaction it has with both its customers and prospects. As these technologies evolve, successful marketers will be those who can extract insight from this vast amount of data and use it to drive new engagement models.

2. The Importance Of B2B Ethnography To Buyer Personas

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs.

There are two additional concerns CEOs are finding of increasing importance to the growth, as well as, survival in competitive environs.  These two are:

  • CEOs and CMOs have a growing concern about the relevancy of their products and services in the digital economy
  • CEOs and their organizations are finding it hard to keep pace with new digital technologies

These three pressing concerns are causing CEOs and CMOs to reassess how to understand their buyers and their abilities to help buyers.

3. Lack of Investment and Resources Revealed as Biggest Omnichannel Challenge

CMOs have cited ‘lack of investment and resources’ as their main challenge when it comes to implementing an omnichannel marketing strategy, according to research from The CMO Club and Rakuten Marketing.

Peter Krainik, CEO and founder of The CMO Club, said: “It appears that brands are only beginning to connect the touch points that lead to conversion.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

1. 3 Ways Marketers Can Stay Ahead of the Competition

If you find yourself frequently worrying about your competition, you’re not alone. According to a study conducted in 2014 by B2B International, 45% of decision-makers and influencers (among 226 companies in the U.S. and Europe) cited “countering the competition” as one of their top business challenges.

But the question which remain unanswered is: ‘what can marketing teams do to compete effectively?’

Take a look at three suggestions.

2. Even in Today’s Digital World, Direct Mail is Still Important When Engaging Customers

We’ve always known that Canada produces delicious food – maple syrup, as well as hilarious comedians – John Candy and Mike Myers. Now, our friends to the north have made another key contribution, this time to the world of modern marketing.

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Their findings were summarised in a whitepaper titled “Breaking through the Noise”. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, find out their key findings.

3. How Does Apple’s Latest Iteration of its Mobile Operating System Affect Marketers?

There are thousands of mobile applications that go unused on millions of phone screens across the world. The biggest hurdle being the fact that most people don’t use mobile apps unless one of three use cases is present: rote activities, complex activities or entertainment.

Lastly, the biggest knock against any mobile apps has been the absence of search ability. But then along came iOS 9, Apple’s latest and greatest mobile operating system that has acknowledged the fact that ignoring search is a major shortcoming.

To learn more about the impact of iOS 9, and how Apple’s retooling of its mobile operating system impacts both a search and user experience, and how those changes benefit marketers read on!

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.

This Week’s Most Popular News Stories

See below for this week’s top news stories on B2B marketing as voted for by our followers on Twitter.

Understanding the scope, features and processes needed by marketing automation

Marketing Automation is a key focus in 2015 for many marketers.

To help understand the scope of Marketing Automation, Redeye International’s infographic demonstrates how it can support company’s lead and conversion activities. It also highlights the advantages of Marketing Automation, key features and tools and how to succeed with your strategy.

Customer engagement: How the three marketing superpowers have converged to drive results

Today, consumers are making companies work harder than ever to keep their business. With access to the borderless world of commerce at their fingertips, empowered customers are no longer willing to accept an unsatisfactory service or below-par product. There are no second chances: they simply move their custom elsewhere, happily flitting from one business to another.

When it comes to keeping customers, developing the relationship, understanding lifetime value and driving customer engagement, becomes a huge challenge for marketers.

Marketers need to do more to deliver holistic customer journey approach

Marketers need to better integrate their marketing technology if they wish to better deliver on a holistic customer journey approach to their marketing, according to a new whitepaper from Yieldr.

The approach is needed if they are to be successful since consumers are making more informed decisions and consulting more sources through more channels than ever. And yet some companies fail to do enough.

If you have any questions, want to suggest a post, or are interested in how Klaxon can support your business, you can contact me here, via twitter @lauren_klaxon, or in the comments below.