Blogging

I have to hold up my hands today. I am guilty of committing one of the cardinal sins of b2b marketing. Not just once but twice in the same day. In both instances I was able to overcome the issue, but only because I had been communicating on a one to one basis.

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Are blogs valuable in b2b marketing? I was asked this today. The first time in a while actually. It surprised me as I was under the impression most people now know the value of blogging. We certainly do.**

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At Klaxon we started blogging back in 2006, just before blogging became a fashionable marketing and communications platform. Not long after that we started running a little known community of bloggers called the London Bloggers Meetup (affectionately known as LBM).

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As part of Social Media Week London this year we organised a bloggers meetup called ‘How Blogging has Changed my Life’. We had a panel of four great bloggers talking about what they have achieved. Many had achieved a book deal, but all had made lots of new friends and connections, learned a hell of a lot, gained acess to great places and people – one had even met the queen. We’ve been running blogger social events in London for over 4 years now and it’s been a grand journey for us too.

You can enjoy a handful of photos from the evening below. If you are a blogger and would like to know more, visit the London Bloggers Meetup page.

Last night saw the latest edition of our London Bloggers Meetup taking place in Covent Garden. We had approx 80 bloggers join us for an interesting talk about how the Huffington Post (aka HuffPo) UK got started. Carla Buzasi, Editor in Chief, talked about how she claimed the Editor’s chair and alongside Jody Thompson and Caroline Frost started building an army of bloggers to provide the content. Thanks to Carla, Caroline and Jody for the talk and for fielding questions for over 45 minutes.

Picture courtesy of Bernie Mitchell.

Overall an interesting night with some great bloggers in attendance. Look forward to more conversations with the team from Badoo, Dylan Lowe about his new travel magazine venture, Eshan and many others. Nice to hear of another book deal coming for a London Bloggers Meetup member too.

I was delighted to be asked to speak at the Chartered Institute of Marketing Construction Industry Group (CIMCIG) conference on digital marketing this week. It was part of a packed day for me, sandwiched between running a half day conference for a large software company and enjoying the b2b social media event Dell organised with Google and FIR.

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It was Social Media Week last week and I won’t be the first to say it was great. At Klaxon we had our fingers in two events: the Meetup Organisers Group party at the start of the week and a speaking session on blogging at the end.

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I’ve spoken at a few events recently about business blogging. In fact, I’m talking about this exact subject again on Friday as part of Social Media Week London. This time the event is being hosted by the good people at TalkTalk’s Customer Experience Centre.

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I spoke at the London Meetup Organisers Group last night and introduced why I think all Meetup Groups should have a blog. In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.

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To continue with the popular guest post series, I have asked Jo Turnbull of seojoblogs.com fame to write about search engine optimisation, or SEO. This is a subject I am particularly keen to learn more about as I’ve recently instructed an SEO agency for one of my clients and the results have been less than electric.

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