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Why Your Meetup Group Needs a Blog

I spoke at the London Meetup Organisers Group last night and introduced why I think all Meetup Groups should have a blog. In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.

Whatever your Meetup and special interest, whether it’s organising dinner parties, events for arts and craft enthusiasts, or an event for people who suffer from social anxiety (interesting this blog was setup after, or possibly even during my presentation) you should seriously consider setting up a blog to support your meetup group.

We had a lively group discussion at the end of the evening too. One conclusion I believe we agreed on was the need to communicate with your audiences in multiple ways and on their terms. In other words if you just use meetup.com to communicate with your community members at the moment, try adding a blog, or you might also consider a facebook page or a Twitter stream too.

Whichever you choose the conclusion is clear: use multiple communications channels to reach your target audience and use the platforms your group members want you to use.

You can see my slides from last night here:

You can also view the great little video clip with Seth Godin and Tom Peters talking about blogging. To quote Tom Peters on blogging: “it’s the best dam marketing tool I’ve ever had”.

Thanks to all those that attended last night. For information on future Meetup Organiser Group events, click here otherwise  I’d love to hear your thoughts on the slides or the video so please feel free to add a comment?

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    Comments (23)

    1. irina sheik

      October 22, 2010 at 9:36 am

      I think having a blog for meetup groups is quite a very good idea

    2. Nathan

      October 10, 2010 at 10:05 pm

      I think with the continued evolution of Facebook groups and FB Places, FB is quickly becoming the simplest and fastest way to disseminate valuable group-based information. But for the FB detractors, even if you keep an empty profile, it’s still a highly valuable communication tool.

    3. kien truc nha dep

      September 30, 2010 at 8:26 am

      I think having a blog for meetup groups is quite a good idea.

    4. Recyclage electronique

      September 28, 2010 at 2:49 pm

      I totally agree with what you have said… “In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.” Blogs really are very helpful! Thanks for sharing.

    5. Glenis

      September 20, 2010 at 9:36 am

      Thanks Luke and Andy. I’m now a bloger, I guess. Three posts up already and more on the way.

    6. SQL Training

      September 16, 2010 at 10:59 am

      I think having a blog for meetup groups is quite a good idea.

    7. Glenis

      September 16, 2010 at 10:41 am

      I too enjoyed Andy’s the talk. But I’m tempted to go down the wordpress.com route. I’m a complete novice at blogging and fearful of what i would have to do to host a site.

      Would using wordpress.com pose any limitations to me linking back to my meetup group “Spa Reviewers London” with a meetup badge image

      • Andy Bargery

        September 17, 2010 at 6:34 pm

        Hi Glenis, that sounds like a sensible choice to me. Linking back to your meetup group should be straightforward too.

        Andy

      • Luke

        September 20, 2010 at 7:39 am

        Hi Glenis,
        Wordpress is really easy to use and google seem to like the format. I use wordpress for my blog. It’s a very straight forward CMS.

        Good luck.

    8. Phillipe

      September 16, 2010 at 3:29 am

      Excellent post and full of very useful information – thanks so much. Interesting about the WordPress issue….

    9. John

      September 16, 2010 at 2:54 am

      A good point in the video which I really had not considered before was the fact that who cares who reads your blog, as long as your putting your thoughts down. It’s inspired me to continue my blogging. I considerate now my online history of my thoughts and feelings that I can look back at and have a laugh with my kids when they are older, considering most of my blog content is about their behaviour and developement.

    10. Siddharth

      September 15, 2010 at 5:24 pm

      very beneficial and the video too was informative .
      It ll be helpful for the first time bloggers .
      thanks for the share .

    11. Jorgen Sundberg

      September 15, 2010 at 2:23 pm

      Good points Andy and nicely backed up by the gurus, well done!

    12. Elise

      September 15, 2010 at 8:10 am

      I agree, a spot where different bloggers can congregate is a great idea

    13. Recyclage electronique

      September 15, 2010 at 3:05 am

      Thank you for the post! Its very helpful especially to a person who want to start blogging like me.

    14. Dave Nattriss

      September 14, 2010 at 11:14 pm

      Hi, I didn’t make it to the MOG meeting, but thanks for posting your slides. I am one of the organisers of PHP London (PHP being the language that WordPress is written in).

      I was wondering how come you’ve said that WordPress is not hosted and that technical support isn’t available? WordPress can be downloaded and run on your own server from wordpress.org, but there is also a hosted and supported service run from wordpress.com.

      Also it would probably be worth including in your comparisons, as they’re all great alternatives:

      - Drupal & Drupal Gardens (hosted Drupal) – more powerful than WordPress
      - tumblr – alternative to Posterous
      - Joomla – somewhere between WordPress and Drupal, self-hosted
      - Moveable Type – alternative to WordPress

      • Andy Bargery

        September 15, 2010 at 12:03 pm

        Hi Dave, thanks for your input. The blog platforms included in the comparisons are just those I believe are the easiest to work with for complete blog novices. Drupal and Joomla I agree are very powerful and feature rich, however for the average non-techie they are simply out of reach. tumblr and Moveable Type are two platforms I have not worked with before, although I’m sure they are very credible options. There are very many other blog platforms I would need to include for this to be a comprehensive study.

        In terms of WordPress I was only really referring to the .org version which as you point out is self hosted. There is no technical support on self hosted blogs from WordPress outside of the forums which in my experience are often far too technical for those without coding knowledge.

        • Dave Nattriss

          September 16, 2010 at 5:34 am

          Hi Andy,

          Fair enough re: the other systems.

          With WordPress, maybe it would have been fairer to cover the hosted WordPress, seeing as you were comparing it to other hosted services. Or at least point out that both options are available. In slide 13 you do hint towards this, but it’s unfair on the grid on slide 9 where really every row should be marked for WordPress. And like the other services, if you pay for them, support is available.

          • Andy Bargery

            September 17, 2010 at 10:44 am

            Hi Dave, I included WordPress.org because it is a self hosted solution, compared to the others that are hosted, and to highlight the differences. I made it clear both options are available with WP. I was unaware you could pay WordPress for support – apart from the expensive VIP platform. I’ll have to check that out.

            Thanks again for your comments. I really think you’d have understood the points made in the slides a lot better if you had joined us at the meeting and by the sounds of things contributed well to the conversation. Perhaps we’ll see you at the next MOG?

            Andy

            • Dave Nattriss

              September 17, 2010 at 3:01 pm

              OK, well, I just talking about the slides, which obviously appear here without any notes or a script, or audio or video recording of the things that you said at the meeting.

              I did intend to come on Monday but had to work. I may be at future MOG meetings, provided they don’t clash with various others that I attend! http://plancast.com/natts

    15. Andy Bargery

      September 14, 2010 at 10:13 pm

      Hi Mercedes – I’m pleased you found the slides and video useful. Keep your eyes peeled on this blog and on the Meetup.com/the-mog page for more great tips coming soon.

      Hi Tracy (Stiletto Millionaires) – thanks for the comment. Blogging is such a great tool for work or pleasure. Hope all is well with you.

      Andy

    16. Stiletto Millionaires

      September 14, 2010 at 6:15 pm

      Great videos Andy. I love blogging myself and your are right it is a good way for meetup organisers to keep their members informed.

      Keep up the good work. Seth is great too!

    17. Mercedes

      September 14, 2010 at 6:02 pm

      Awesomely beneficial, Andy, and I have taken the liberty of copying the video. Thank you so much for showing how to maximise blogging potential. I can hardly wait for the next tips. Please do include me!

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