I spoke at the London Meetup Organisers Group last night and introduced why I think all Meetup Groups should have a blog. In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.
Whatever your Meetup and special interest, whether it’s organising dinner parties, events for arts and craft enthusiasts, or an event for people who suffer from social anxiety (interesting this blog was setup after, or possibly even during my presentation) you should seriously consider setting up a blog to support your meetup group.
We had a lively group discussion at the end of the evening too. One conclusion I believe we agreed on was the need to communicate with your audiences in multiple ways and on their terms. In other words if you just use meetup.com to communicate with your community members at the moment, try adding a blog, or you might also consider a facebook page or a Twitter stream too.
Whichever you choose the conclusion is clear: use multiple communications channels to reach your target audience and use the platforms your group members want you to use.
You can see my slides from last night here:
You can also view the great little video clip with Seth Godin and Tom Peters talking about blogging. To quote Tom Peters on blogging: “it’s the best dam marketing tool I’ve ever had”.
Thanks to all those that attended last night. For information on future Meetup Organiser Group events, click here otherwise I’d love to hear your thoughts on the slides or the video so please feel free to add a comment?