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Why Your Meetup Group Needs a Blog

I spoke at the London Meetup Organisers Group last night and introduced why I think all Meetup Groups should have a blog. In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.

Whatever your Meetup and special interest, whether it’s organising dinner parties, events for arts and craft enthusiasts, or an event for people who suffer from social anxiety (interesting this blog was setup after, or possibly even during my presentation) you should seriously consider setting up a blog to support your meetup group.

We had a lively group discussion at the end of the evening too. One conclusion I believe we agreed on was the need to communicate with your audiences in multiple ways and on their terms. In other words if you just use meetup.com to communicate with your community members at the moment, try adding a blog, or you might also consider a facebook page or a Twitter stream too.

Whichever you choose the conclusion is clear: use multiple communications channels to reach your target audience and use the platforms your group members want you to use.

You can see my slides from last night here:

You can also view the great little video clip with Seth Godin and Tom Peters talking about blogging. To quote Tom Peters on blogging: “it’s the best dam marketing tool I’ve ever had”.

Thanks to all those that attended last night. For information on future Meetup Organiser Group events, click here otherwise  I’d love to hear your thoughts on the slides or the video so please feel free to add a comment?

  • http://www.babeskin.net irina sheik

    I think having a blog for meetup groups is quite a very good idea

  • http://www.personaltrainingsaskatoon.com Nathan

    I think with the continued evolution of Facebook groups and FB Places, FB is quickly becoming the simplest and fastest way to disseminate valuable group-based information. But for the FB detractors, even if you keep an empty profile, it’s still a highly valuable communication tool.

  • http://www.xaydungkientruc.vn kien truc nha dep

    I think having a blog for meetup groups is quite a good idea.

  • http://www.pcrecycle.ca/ Recyclage electronique

    I totally agree with what you have said… “In my humble opinion there is no better way, outside of the events you all run, for a Meetup organiser to demonstrate their interests, passions, credibility and intelligence than by writing a blog.” Blogs really are very helpful! Thanks for sharing.

  • http://spareviewer.wordpress.com/ Glenis

    Thanks Luke and Andy. I’m now a bloger, I guess. Three posts up already and more on the way.

  • http://www.sqlsteps.com SQL Training

    I think having a blog for meetup groups is quite a good idea.

  • http://www.meetup.com/spa-reviewers/ Glenis

    I too enjoyed Andy’s the talk. But I’m tempted to go down the wordpress.com route. I’m a complete novice at blogging and fearful of what i would have to do to host a site.

    Would using wordpress.com pose any limitations to me linking back to my meetup group “Spa Reviewers London” with a meetup badge image

    • Andy Bargery

      Hi Glenis, that sounds like a sensible choice to me. Linking back to your meetup group should be straightforward too.

      Andy

    • http://www.parsonsplumbing.com.au Luke

      Hi Glenis,
      Wordpress is really easy to use and google seem to like the format. I use wordpress for my blog. It’s a very straight forward CMS.

      Good luck.

  • http://www.benvengudo.com Phillipe

    Excellent post and full of very useful information – thanks so much. Interesting about the WordPress issue….

  • http://www.benvengudo.com/ John

    A good point in the video which I really had not considered before was the fact that who cares who reads your blog, as long as your putting your thoughts down. It’s inspired me to continue my blogging. I considerate now my online history of my thoughts and feelings that I can look back at and have a laugh with my kids when they are older, considering most of my blog content is about their behaviour and developement.

  • http://tech4world.net Siddharth

    very beneficial and the video too was informative .
    It ll be helpful for the first time bloggers .
    thanks for the share .

  • http://jorgensundberg.net Jorgen Sundberg

    Good points Andy and nicely backed up by the gurus, well done!

  • http://www.dailytechsoup.com Elise

    I agree, a spot where different bloggers can congregate is a great idea

  • http://www.pcrecycle.ca/ Recyclage electronique

    Thank you for the post! Its very helpful especially to a person who want to start blogging like me.

  • http://natts.com Dave Nattriss

    Hi, I didn’t make it to the MOG meeting, but thanks for posting your slides. I am one of the organisers of PHP London (PHP being the language that WordPress is written in).

    I was wondering how come you’ve said that WordPress is not hosted and that technical support isn’t available? WordPress can be downloaded and run on your own server from wordpress.org, but there is also a hosted and supported service run from wordpress.com.

    Also it would probably be worth including in your comparisons, as they’re all great alternatives:

    – Drupal & Drupal Gardens (hosted Drupal) – more powerful than WordPress
    – tumblr – alternative to Posterous
    – Joomla – somewhere between WordPress and Drupal, self-hosted
    – Moveable Type – alternative to WordPress

    • Andy Bargery

      Hi Dave, thanks for your input. The blog platforms included in the comparisons are just those I believe are the easiest to work with for complete blog novices. Drupal and Joomla I agree are very powerful and feature rich, however for the average non-techie they are simply out of reach. tumblr and Moveable Type are two platforms I have not worked with before, although I’m sure they are very credible options. There are very many other blog platforms I would need to include for this to be a comprehensive study.

      In terms of WordPress I was only really referring to the .org version which as you point out is self hosted. There is no technical support on self hosted blogs from WordPress outside of the forums which in my experience are often far too technical for those without coding knowledge.

      • http://natts.com Dave Nattriss

        Hi Andy,

        Fair enough re: the other systems.

        With WordPress, maybe it would have been fairer to cover the hosted WordPress, seeing as you were comparing it to other hosted services. Or at least point out that both options are available. In slide 13 you do hint towards this, but it’s unfair on the grid on slide 9 where really every row should be marked for WordPress. And like the other services, if you pay for them, support is available.

        • Andy Bargery

          Hi Dave, I included WordPress.org because it is a self hosted solution, compared to the others that are hosted, and to highlight the differences. I made it clear both options are available with WP. I was unaware you could pay WordPress for support – apart from the expensive VIP platform. I’ll have to check that out.

          Thanks again for your comments. I really think you’d have understood the points made in the slides a lot better if you had joined us at the meeting and by the sounds of things contributed well to the conversation. Perhaps we’ll see you at the next MOG?

          Andy

          • http://natts.com Dave Nattriss

            OK, well, I just talking about the slides, which obviously appear here without any notes or a script, or audio or video recording of the things that you said at the meeting.

            I did intend to come on Monday but had to work. I may be at future MOG meetings, provided they don’t clash with various others that I attend! http://plancast.com/natts

  • Andy Bargery

    Hi Mercedes – I’m pleased you found the slides and video useful. Keep your eyes peeled on this blog and on the Meetup.com/the-mog page for more great tips coming soon.

    Hi Tracy (Stiletto Millionaires) – thanks for the comment. Blogging is such a great tool for work or pleasure. Hope all is well with you.

    Andy

  • http://www.stilettomillionaires.com Stiletto Millionaires

    Great videos Andy. I love blogging myself and your are right it is a good way for meetup organisers to keep their members informed.

    Keep up the good work. Seth is great too!

  • http://www.mercedesmotivates.com Mercedes

    Awesomely beneficial, Andy, and I have taken the liberty of copying the video. Thank you so much for showing how to maximise blogging potential. I can hardly wait for the next tips. Please do include me!