Welcome to our blog, where we hope to share ideas, information and inspiration for marketers and business owners alike. In here we’ll be talking about the latest developments in marketing, covering events, lead generation, online, social media and more.
We hope you will join the conversation by adding a comment to any of our blog posts. We will endeavour to answer any questions posed but of course we welcome your opinions and feedback too.
As we countdown to Social Media Week we’ll be posting interviews with some of our speakers here on the blog.
Here’s a short video with Eve Critchley, Digital Officer at mental health charity Mind, where she introduces the topic of her presentation. It’s going to be fascinating to hear how a brand has been using social engagement for good and not simply for profit – but there will undoubtedly be lessons for us all here.
You can follow conversation around this event on twitter using the hashtag #smwdna. You can also follow Eve on twitter at @EveGwendo.
We hope you will join us at Making Social Part of your DNA. Tickets are available here and all proceeds are being donated to Mind and CRY.
We have 225 guests registered to attend and hear four great bloggers describe how their lives have been changed for the better since they started blogging.
There will be a Q&A panel as part of this evening event which will give attendees the chance to quiz our panellists on how to become a great blogger.
This is our keynote event and we have a line-up of fantastic speakers and brands (Virgin Atlantic, 02, Cisco, Dell, Barclays to name a few) describing how they have used social media for marketing, internal comms, customer service and engagement.
The focus is largely on looking at the results that have been measured and return on investment achieved, rather than ‘how to’ content, with a heavy emphasis on how companies need to look at social media from a holistic point of view and not just from a marketing communications perspective.
This will be valuable for everyone from marketing managers at blue chips, to business owners / directors who want to ramp up their social media programmes.
Watch this short interview with our Chairman, Martin Thomas, to hear about why you should attend:
You can also follow conversation about this event on twitter using the hashtag #SMWDNA.
Outside of our own, there are also many other fantastic events being held during Social Media Week. I’ll be attending:
As part of our forthcoming conference ‘Making Social Part of your DNA‘, we’ll be showing videos and interviews with our speakers to give you a taste of what’s to come on the day.
Keynoting this year is JP Rangaswami, Chief Scientist at Salesforce.com. Watch this short video to learn more about how he is going to blow your mind on 16th Feb in London.
Want to know more about how to listen and engage your customer in the present and the future tense? Me too…
