What’s Your Cost per Lead?
Marketing is as much about number crunching as it is creativity – what’s your cost per lead?
When is a Lead a Good Lead?
You’ll hear us talking a lot about lead generation. After all it’s the end goal of most of our clients, whether b2b marketers or b2c.
A Cardinal Sin of B2B Marketing
I have to hold up my hands today. I am guilty of committing one of the cardinal sins of b2b marketing. Not just once but twice in the same day. In both instances I was able to overcome the issue, but only because I had been communicating on a one to one basis.
Digital Marketing Case Study
Conference Production Tips for Entering a New Market
Having well-researched content in order to produce a winning conference agenda can be an onerous task – especially when you are launching an event in a new market.
Are Relationships Important in B2B Marketing?
The short answer is yes, of course, relationships are very important in b2b marketing.
People buy from people, whether they are buying a new dishwasher, or a new database for their business.
But relationships can also exist between an organisation and its customers too. Think about how you feel towards Apple and Microsoft. You are likely to have different feelings and emotions and therefore a different relationship with each.
Inspiring Speakers and Speeches: Dave Grohl
It has been a while since we posted an inspiring speaker video here on the blog. It’s fitting that we come back with a bang.
What’s the Difference Between a Hard and a Soft Bounce?
If you’re asking this question I would bet you have just started out on the email marketing road. You are probably looking at a campaign report and wondering what a hard and soft bounce is and whether it matters. A bounce is a bounce is a bounce right? Wrong.
3 Ideas for Improving your B2B Email Marketing Campaigns
Email remains one of the key tools in any b2b marketing mix. It is likely to be for some time to come too, certainly for b2b marketers who have spent lots of time and money building permission based customer databases. It’s also ingrained in the mindset of most b2b marketers too, where numbers are important: size of database, open rates, click rates, sales leads, marketing qualified leads etc.