Klaxon has built up a range of services to support you in achieving your business objectives. You can read some scenarios below, or click here to view our specific areas of specialisation.
I’m a marketing manager for an IT company and I need support in running lead generation campaigns.
Lead generation is the name of the game for marketing professionals, as boards seek justification for the money spent on marketing programmes. You might be contemplating how best to allocate your budget, or how to resource the execution of your proposed strategy and campaigns.
Whatever your need, you can turn to Klaxon to provide the external agency support you need. Whether that’s for campaign strategy or execution services, or if you want to run an event and need support in email or telemarketing campaigns to generate an audience. You might even be looking for guidance on which third party events to work with and how best to engage with the event organisers, or even where to buy some data to run a direct marketing campaign.
We can support you on all these activities, providing clear transparent pricing, and full reporting on all activity.
I run a small business and I advertise to get new customers, but I don’t know how well this works. I want to grow, but I don’t have the money to employ a marketing specialist.
Marketing communications can be expensive and often better planning can reduce your costs and achieve better results – whether you are advertising in the trade press, exhibiting at events, running search campaigns or dabbling in social media.
You might even be better off looking at free or low cost strategies, such as testing a small increase in pricing, cross selling products or services to existing customers, or improving your own sales skills.
We would be delighted to talk to you about your challenges and help you to devise a cost effective marketing strategy. In most cases taking a step back to assess your business and then planning for growth is actually the first step forwards.
I’ve been asked to get on top of our social media marketing campaigns but I don’t know the difference between facebook and linked in, or Twitter and Posterous. Where should I begin?
Social media (or SoMe in short) is the hot buzz word in marketing at the moment. You’ll no doubt have seen a lot of talk about how companies are using facebook to generate millions of pounds in new business, or how Twitter is revolutionising customer service. And yes there are some examples of both of these taking place.
It’s likely you’ve also seen the advice of many to just get started, setup a twitter profile and start talking, it’s free so why not? (I too have been guilty of this). In reality the best first place to start is to audit the SoMe landscape and understand where there are conversations taking place involving your target customers.
From there you can decide how best to engage with those customers. It might be Twitter, but it might just as easily not be. Take a step back and analyse the landscape first.
At Klaxon we can help to understand where to communicate and then how to start making those first steps. We can manage your various social media platforms, support in setting up a blog and organising teams of writers, and of course help you to justify why you are involved in social media.
I want to get onto the speaker circuit and develop my profile in the industry. Where should I start?
Speaking opportunities are a fantastic route to market. You can communicate directly with your targeted audience, push your name and brand into the market, and start to increase your profile. There are few public relations platforms that can offer such benefits and, done well, at a reasonable cost.
Klaxon has many years experience working with leading brands and individuals to develop their presence at conferences and events through speaking opportunities. Often the first step is to clearly define what you want to talk about and how to position this carefully to event organisers – after all, you want to sell yourself or your services, but you need to be adding value to secure speaking slots.
We can advise you on how to structure your content and develop a proposition that will be well received by conference organisers. We’ll also identify which events you might like to target and work with you to pitch and secure those valuable speaking opportunities.
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