If you’re thinking of building online events into your marketing strategy, you might find this webinar from BrightTalk’s academy useful. It relates heavily to BrightTalk, which you would expect, but you can take a lot of the lessons from here to apply to other platforms if you wish.
Many of the ideas around content strategy, aligning content to your audiences, promotional timescales and measurement are very interesting and relate well to the lessons I’ve learned over the past couple of years running online events / webinars.
Other related webinars include What Metrics Matter for Online Events and Maximising Online Events and the Content Matric Method.
Looks good BrightTalk. Thanks.