If you’re thinking of building online events into your marketing strategy, you might find this webinar from BrightTalk’s academy useful. It relates heavily to BrightTalk, which you would expect, but you can take a lot of the lessons from here to apply to other platforms if you wish.
Many of the ideas around content strategy, aligning content to your audiences, promotional timescales and measurement are very interesting and relate well to the lessons I’ve learned over the past couple of years running online events / webinars.
Other related webinars include What Metrics Matter for Online Events and Maximising Online Events and the Content Matric Method.
Looks good BrightTalk. Thanks.
Comments (5)
dee -
August 28, 2010 at 3:52 pm
some good points made in the video,offline marketing should always be consider with local events
Geoff -
August 29, 2010 at 11:48 pm
I was really interested in watching this webinar but found that the registration steps required way too much information….so sorry just not interested in giving away every conceivable way of contacting me when a simple email address would surfice….
kids games -
September 3, 2010 at 5:07 am
Nice presentation that was. It certainly was touching several important areas of businesses online
Andy Bargery -
September 7, 2010 at 8:36 am
dee – not sure I understand your point or if this is a spam comment. In any case, you can read more about offline event marketing in other blog posts so take a look around.
Geoff – the registration is for BrightTalk and not Klaxon Marketing. If you don’t feel like giving away your contact details that’s fine, but the content is good and if you’re thinking of running webinars it may well be worth sacrificing a little time for a sales call.
Average Joe -
September 23, 2010 at 4:34 pm
Quite a few handy tips in the video. We have a few events planned as part of the blog over the next few months and stumbled across this blog post.
Just a quick thanks :)