Just a quick one today. I found this reasonable summary of Seth Godin’s permission based marketing system. It’s quite a straight forward and simple summary for those of you in a rush.
For those with even less time, here are the five steps to permission marketing:
1. Define the irresistible offer
2. Create a targeted business list
3. Create the opt-out message
4. Craft the perfect pitch
5. Reinforce the relationship
To define permission based marketing it’s all about building ongoing relationships with your customers and prospective customers, rather than focussing on transactional relationships. In other words, aiming to extract the maximum life time value of a customer, rather than a just one off purchases.
