Comments on: Ambush Marketing

By: Edwin

Edwin — Mon, 23 Aug 2010 23:29:51 +0000

Hey Leigh,did the guy that ran on to the pitch with the Optus logo get paid, or was he just satisfied that he got his balding head on national television? I guess ambush marketing comes down to how big the stunt is and how well you pull it off. The ideal payoff would be if you got international coverage, but it would have to be one hell of a stunt!!

By: Leigh Burke's make money online blog

Leigh Burke's make money online blog — Sun, 22 Aug 2010 00:21:32 +0000

A company here in Australia has been positioning staff behind the goalposts at Australian rules football games for years. They hold up a big hand with the company logo and URL emblazoned on it. I think ambush marketing is really a twist on Guerilla Marketing. Another story I read about was a guy shaving his head and putting a temporary tattoo for Optus phone company on the back of his head and running onto the pitch during the game. He got fined $10,000, Optus paid the fine

By: Tarrent

Tarrent — Thu, 19 Aug 2010 20:47:45 +0000

Very interesting. I, too, would be interested in seeing how ambush marketing works out. I can see it being a great promotion for things like sports, though I guess there would have to be a line drawn as to how far the “ambush” can go.

By: Web Design Southampton

Web Design Southampton — Thu, 12 Aug 2010 12:46:09 +0000

Very happy to know about ambush marketing cost effective,but some of the events make ambush marketing illegal.

By: SQL Training

SQL Training — Thu, 12 Aug 2010 05:25:26 +0000

A very Interesting marketing concept. I think if used wisely can do a lot of profit to the business

By: klima servisi

klima servisi — Wed, 11 Aug 2010 12:01:57 +0000

Yeah, but a lot of events make ambush marketing illegal, so you have to be careful

By: Brian

Brian — Mon, 09 Aug 2010 01:21:21 +0000

I always thought that seeing a naked man or woman running across a field at a large televised sporting event with a web site plastered across his/her buttocks was a novel idea. I must admit I have seen it and checked out the web site. Oh the shame….

By: Sue

Sue — Sun, 08 Aug 2010 23:27:40 +0000

Ambush marketing – sounds weird and unethical however everyone needs to try something to get their products out there.

By: Harshit Singhal

Harshit Singhal — Thu, 05 Aug 2010 03:13:22 +0000

Quite an Interesting concept !!

By: ukelele

ukelele — Thu, 05 Aug 2010 01:36:11 +0000

Thanks for the information! I have been taking photos of where I found ambush marketing around me, they are really interesting, very good lessons to be learnt to all young marketers like us.