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Anyone interested in internet advertising?

The Times reports that

“Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.”

and,

“Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006.”

and,

“The Middle East and Asia are driving a boom in global advertising spending.”

What does this mean to you and me? Increasing competition for advertising space and increasing prices for a start. Not only that, increasing competition for reaching your target audiences, so you’d better be more targeted, or more creative than your competitors.

Also, if you are an online publisher / media owner you’d better set your stall out properly to earn some of that advertising spend. Especially if you have a strong readership in the UK or the Middle East.