Question 2
2) Do your website objectives link to your overall business and marketing plan? i.e. will a website support your business goals?
Any marketing programme needs to be linked to your business goals in order to be worthwhile. This may seem like an obvious point, but it’s surprising how people jump into building a website, without understanding the wider context or opportunities available to the business. If you haven’t written a business plan or marketing plan yet, then I strongly recommend doing this first. Putting your ideas on paper and spelling out how everything will work (from banking, to premises, marketing, insurance and more) will help you to decide how important your website is to your broader business activity.
Try to keep your business objectives SMART – Specific, Measurable, Actionable, Realistic and Time bound.
