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Welcome to our blog, where we hope to share ideas, information and inspiration for marketers and business owners alike. In here we’ll be talking about the latest developments in marketing, covering events, lead generation, online, social media and more.

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Building a Website – 7 Essential Questions (part 1)

A website is an essential part of any company marketing tool set. If you want to look credible and established in this day and age, a website is a must have, rather than simply a nice bolt on. But if you’ve ever had to design a website before, you’ll know there’s a confusing array of options and you can easily get this wrong, wasting a stack of cash.

I’ve put together 7 essential questions you must ask your self before you sign up with a web design company that will help you avoid expensive mistakes.

Question 1

1) What specific objectives do you have for your site? Do you want to sell products, generate sales leads, or simply create an online presence for your business and brand?

It is essential that you know exactly what you want to achieve with your site. The difference in functionality, design and cost between a brochure site and an e-commerce site can be enormous. Think carefully about what exactly your objectives are and how you will measure whether your website meets these goals. Your design agency will need your brief to be clear on this.

Tagged with: , 3 Comments

3 Responses to Building a Website – 7 Essential Questions (part 1)

  1. I read all the 5 parts. Good information. Thanks for sharing it.

  2. Jamie Web says:

    This is some really useful information. It is important that the customer thinks about what they want to achieve with there website from the beginning and not change there mind half way through the development else this can cause problems.

  3. Well building website is the most important part for any internet marketing company,so you should follow all the steps while building the right website,you should know all the objectives,all SEO tactics and techniques to well develop the site and get promotional result in terms of ranking and traffic.

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