I love entertaining TV advertising. This one by Nike is a classic example of big brand advertising at its best – funny, carrying a message, memorable and so much more. But as a small business can you use brand advertising as a marketing tool?
Unfortunately the answer is almost certainly NO. The cost alone prohibits most companies from getting in on the action. But not only that, as a small company, it’s unlikely you will have a strong enough brand in the first place to reinforce through TV advertising. So what can you do to advertise your business?
There are lots of options, but my first suggestion is to consider direct response adverts via online Payperclick advertising channels. This is when you run an advertising campaign through Google Adwords, or facebook for example, that is designed to promote a specific call to action from prospective customers. For example:
- Call now to save 50% on carpets!
- Log on to www.megaDVDdeals.com for cheap blockbuster DVDs!
This will encourage prospective customers to contact you and enter your sales process. With a payperlick approach you will also only pay for each contact that responds to your advert which is many times more effective than brand advertising for building sales pipeline.
Advertising is a massive subject, so please come back regularly for more posts. I’ll do my best to showcase some of the best advertising and viral marketing campaigns like the crazy Indian cricket Nike ad.
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This is helpful! Thank you for your tips!
Large businesses have a lot of channels when advertising, possibly using multiple ways. Google Adwords are really useful strategy when promoting those small businesses that don’t have the budget or as many options.
Anything that can give those businesses a chance to improve there advertising opportunities is a good idea.
Hi Stephanie,
I couldn’t agree more. Small businesses need every bit of help they can to compete with bigger companies and their marketing budgets.
Google Adwords is great for this and Google is always sending out vouchers with free credit to get advertisers started too.
Andy
Brand awareness is important with any company, not just new companies. I have a small company and we are hoping to do some National TV advertising in order to promote brand awareness. It might work out expensive, but in my opinion, its worth it.
for instant traffic PPC marketing services are good, which are providing by Google and yahoo and other search engines. the organic marketing is also important for the long term results, which give you results for ever..
First of all small businesses do not need TV advertising because their target is much less than big corporations. But small businesses have a lot alternative ways, especially in the Internet.
yes you are right, they cant have the budget what this type of advertisment need, they need traffic and conversion for the time. internet marketing is better for it.
Advertising can increase the profits of an enterprise can build corporate image, so a good business, must have its own innovative advertising
Social networking is good and bad. It’s nice to say you got 10,000 friends, but it’s bad when you never met any of them and probably never will.
Google Adwords is great for this and Google is always sending out vouchers with free credit to get advertisers started too.
I ever tried many times small Small business advertising .But I don’t think that is a good ideal ..
because the profits is so low on my Products.