Comments on: The Online Marketing Mix – 4Ps or 8? http://www.klaxonmarketing.co.uk/61/marketing-mix/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-mix Marketing Strategy & Communications Tue, 31 Jan 2012 18:59:20 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: MovieLover http://www.klaxonmarketing.co.uk/61/marketing-mix/comment-page-1/#comment-5685 MovieLover Tue, 18 May 2010 08:06:37 +0000 http://marketingblagger.com/%post_id/marketing-mix/#comment-5685 Hi, i`m new here and i would like to know your opinion regarding the crisis and net bussiness. Do you think that works as good as one year ago? I liked your post Andy with that strategies. Hi, i`m new here and i would like to know your opinion regarding the crisis and net bussiness. Do you think that works as good as one year ago? I liked your post Andy with that strategies.

]]> By: Social Networking http://www.klaxonmarketing.co.uk/61/marketing-mix/comment-page-1/#comment-3683 Social Networking Tue, 11 Mar 2008 12:33:14 +0000 http://marketingblagger.com/%post_id/marketing-mix/#comment-3683 Andrew, great post. I agree with you that "The final and most recently added P is Planning. Think short, medium and long terms (i.e.1,3 and 5 years) with a series of objectives, strategies and tactics i.e. where you want to get to, how you will get there and what will actually happen." Thanks for sharing your views.:) Andrew, great post. I agree with you that “The final and most recently added P is Planning. Think short, medium and long terms (i.e.1,3 and 5 years) with a series of objectives, strategies and tactics i.e. where you want to get to, how you will get there and what will actually happen.”
Thanks for sharing your views.:)

]]> By: Andy http://www.klaxonmarketing.co.uk/61/marketing-mix/comment-page-1/#comment-3682 Andy Thu, 09 Aug 2007 09:58:26 +0000 http://marketingblagger.com/%post_id/marketing-mix/#comment-3682 Hi Bobby and thanks. When I refer to People I really mean the People involved in delivering the product or service, rather than the customer with user goals. But I like that idea very much as marketing is all about understanding your customer, what they want and then how to persuade them to do business with you. Planning specifically refers to setting up a marketing plan, for example setting out marketing objectives and goals, how you will measure success etc etc. To my mind this would include persuasion as part of the strategy. Process and physical evidence in an online environment most certainly do fit into your 5th P. As you say, setting up pathways to drive people through your site, or blog, to making a purchase is certainly important. The physical evidence, i.e. the design of your site, is clearly a big motivator for customers in buying your product. Not only the way it looks but also the way it works. It looks increasingly to me like there are 7Ps of online marketing... Product, Price, Place, Promotion, People, Planning and of course Persuasion. Hi Bobby and thanks. When I refer to People I really mean the People involved in delivering the product or service, rather than the customer with user goals. But I like that idea very much as marketing is all about understanding your customer, what they want and then how to persuade them to do business with you.

Planning specifically refers to setting up a marketing plan, for example setting out marketing objectives and goals, how you will measure success etc etc. To my mind this would include persuasion as part of the strategy.

Process and physical evidence in an online environment most certainly do fit into your 5th P. As you say, setting up pathways to drive people through your site, or blog, to making a purchase is certainly important. The physical evidence, i.e. the design of your site, is clearly a big motivator for customers in buying your product. Not only the way it looks but also the way it works.

It looks increasingly to me like there are 7Ps of online marketing… Product, Price, Place, Promotion, People, Planning and of course Persuasion.

]]> By: Bobby Hewitt http://www.klaxonmarketing.co.uk/61/marketing-mix/comment-page-1/#comment-3681 Bobby Hewitt Wed, 08 Aug 2007 20:55:06 +0000 http://marketingblagger.com/%post_id/marketing-mix/#comment-3681 Andy, Thanks for the comments on my blog about The New Marketing Mix http://creativethirst.blogspot.com/2007/08/new-marketing-mix.html I agree that the traditioanl markeing mix is changing and I think we're both speaking in terms of online although your post is slanted more towards blogging and mine is more towards websites. I agree with your addition of Ps but I think People, Process, Physical Evidence and Planning all fall into Persuasion, my 5th P. Inorder to Persuasively Design you need to take into account People with personas and user goals. Physical is about the perception that design creates. Process in the persuasive Design Process is all about desiging pathways. And Planning is what Persuaion and Design is all about. Bobby Hewitt www.creativethirst.com Andy, Thanks for the comments on my blog about The New Marketing Mix http://creativethirst.blogspot.com/2007/08/new-marketing-mix.html I agree that the traditioanl markeing mix is changing and I think we’re both speaking in terms of online although your post is slanted more towards blogging and mine is more towards websites. I agree with your addition of Ps but I think People, Process, Physical Evidence and Planning all fall into Persuasion, my 5th P. Inorder to Persuasively Design you need to take into account People with personas and user goals. Physical is about the perception that design creates. Process in the persuasive Design Process is all about desiging pathways. And Planning is what Persuaion and Design is all about.

Bobby Hewitt
http://www.creativethirst.com

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