We all know the importance of quality content marketing, but how can you do it without investing huge amounts of time and budget?
The answer of course is content curation, a process defined by wikipedia as:
Content curation is the process of collecting, organising and displaying information relevant to a particular topic or area of interest.
But is it as simple as it first sounds. Well, yes and no.
To deliver an effective content curation engine you must commit yourself by carving out a block of time every morning to read through the latest articles, social posts and related content to determine what is share worthy. But this can be time consuming, so to avoid spending the entirety of your day generating content, below are three platforms to help you source quality and relevant content quickly.
1. Google Alerts
Google Alerts will flag and email to you any articles that relate to a set of keywords and phrases you have define. A very simple way to keep an eye on the web for content of interest and value to your audience without the need to spend the entire time glued to your screen.
Although sifting emails and reading through articles can be timely, Google Alerts does take a lot of the legwork out of content curation. Not only that, you can use it for monitoring your competition and mentions of your brand too.
Jeff Bullas notes “alerts from Google give you a fantastic sense of when and how your brand is mentioned, relevant news stories and blog posts, and information on your competition.”
2. Social Networks
Twitter, Facebook, LinkedIn, and Pinterest are all platforms that can provide you with a wealth of content to distribute across your own social networks.
Leveraging platforms such as Commun.it will help you to target relevant influencers to build a network around. By following and engaging with key influencers you will be able to identify topics of interest that are spurring conversation and generating buzz.
You can retweet these conversations to your own following and thus contribute quality and relevant content. Furthermore, by identifying and interacting with key influencers, you will build credibility as a contributor of content in this space.
When using social media, you must be aware of and avoid falling into the trap of just “retweeting” or sharing content without adding your own insight, to provide further value. Jeff Bullas stresses that adding your own comments will help to differentiate yourself from everyone else who shared that content.
Using curation engines will be another efficient way to help you sift through the mass amounts of volume that social platforms produce.
3. Curation Engines
Hootsuite is a social media management system for brand management. By entering targeted keywords and hash tags, the platform will monitor and curate all social content with those identified words in their posts and display it in a stream for you to peruse. You can then share at your convenience through your social channels.
Oktopost is a social media management platform for b2b marketers. It provides tools for marketing teams to schedule campaigns, engage with prospects and generate leads from social media. It also has a content curation engine which skims the web and recommends content based on the number of clicks and converted leads generated by content you have previous shared. It is particularly strong in creating opportunities to share content through Linkedin.
Curata is another software as a service tool that enables marketers to curate relevant and quality content. The only downside is it isn’t free unlike the other platforms. However it may be a worthwhile solution if mass amounts of content curation are required.
If you take advantage of the content curation platforms at your disposal, and are careful to use them properly, there should be no reason why you can’t produce quality and relevant content everyday to share with your current and prospective clients.
Of course the real value in content marketing comes when you share your own, original content. But faced with budget and time constraints, content curation is a great way of keeping a pulse running through your social channels and your target audience aware of your existence.